Home
Tablets
Tablets News
Amazon Bets Sleeker Design Will Justify Higher Kindle Price

Amazon Bets Sleeker Design Will Justify Higher Kindle Price

By Spencer Soper, Bloomberg | Updated: 14 April 2016 11:41 IST

Amazon unveiled the Kindle Oasis the eighth generation of its popular e-reading device hoping book lovers will be willing to pay up in exchange for a sleek design and months of reading without charging the battery.

At $289 (roughly Rs. 19,000), the device costs more than three times as much as the most affordable Kindle available Wednesday. The new model features a protective case that doubles as an extra battery, providing as much as nine months of reading without a charge.

Amazon sees electronic readers as a key strategy to selling more books since digital volumes cost less and are easier to distribute than printed copies. Amazon began as an online book store and now sells 4.4 million electronic book titles, including 1.1 million added last year. It also sells $10-a-month subscriptions to Kindle Unlimited, which gives users access to more than 1 million ebook titles and thousands of audiobooks.

At 4.6 ounces (130 grams) and 0.14 inch (3.4 millimetres) at its thinnest point, the Kindle Oasis is 20 percent lighter and 30 percent thinner than earlier versions. The bevelled design thicker along one side makes it feel even lighter because the centre of gravity is closer to the readers' hand.

The Kindle debuted in 2007 as Amazon's first consumer gadget.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.