Meta Rolls Out AI-Powered ‘Imagine’ Feature to Facebook, Instagram and Messenger

The Imagine feature in Meta AI will allow users to add their image and recreate it in various styles.

Advertisement
Written by Akash Dutta, Edited by Siddharth Suvarna | Updated: 26 September 2024 14:19 IST
Highlights
  • The Meta AI Imagine feature was earlier available in beta
  • Meta will also let users post these images to their feed
  • The company is also testing recommending ‘Imagine’ images to users

Meta will also let Messenger and Instagram users create personalised chat themes

Photo Credit: Meta

Meta AI features were a major highlight during the company's annual Meta Connect event on Wednesday. The company introduced the new voice chat feature and added new artificial intelligence features to the Ray-Ban Meta smart glasses. The social media giant also expanded the experimental ‘Imagine' feature to Facebook, Instagram, and Messenger. The feature was unveiled earlier this year, allowing users to recreate their profile picture in different AI-generated styles. This is now being rolled out to all users. Additionally, Meta is also testing a feature that will auto-generate images and recommend users to share them to their feed.

Meta AI Rolls Out ‘Imagine' Feature

In a newsroom post, the social media giant shared details about how this feature would work. So far, users can use Meta AI to generate images from text prompts. Users can also share an image as an input and ask the AI to generate images based on that. However, the company did not let users use their images of their profile pictures to generate images.

Advertisement

This is now changing as at the Meta Connect 2024, the company announced that the ‘Imagine' feature will be available to all Facebook and Instagram users and this feature will allow users to create posts as well as Stories.

Put simply, users can now ask Meta AI to ‘Imagine' them as a superhero, a royal monarch, or an astronaut, and the AI will do so. Based on the images shared by the company, it appears the AI-generated images will not be very realistic and instead appear digitally created. Meta is also adding AI-generated watermarks on these images as well.

Advertisement

In Instagram DM and Messenger, users will be now able to use AI to generate personalised chat themes. Users could earlier change the background colour and chat bubble, but this will offer a higher level of customisation.

Additionally, Meta is also testing a recommendation feature involving the Imagine feature. The company plans to show images auto-generated AI images of the user's profile picture in the feed of Instagram and Facebook. The generated images will be based on the user's interests or current trends. If the user likes the image, they can share it on their feed or Stories. They can also tap on the image to make changes to the suggested image.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Hong Kong Misses Stablecoin Licence Timeline, HKMA Yet to Approve Issuers
  2. Realme 16 5G Launched in India With Selfie Mirror Feature: Check Price
  3. Vivo V70 FE Launched in India With 7,000mAh Battery, 200-Megapixel Main Camera
  4. Best Mobiles Under Rs. 30,000 in India
  5. Redmi Note 15 SE 5G Debuts in India With a Vegan Leather Finish: See Price
  1. Apple's iPhone 18 Pro Models May Not Arrive in Classic Black Finish Just Like iPhone 17 Pro, Tipster Claims
  2. Oppo F33, Oppo F31 Pro Launch Timeline, Price Range Revealed in New Leak
  3. Capcom Adds Original Versions of Resident Evil 1, 2 and Resident Evil 3 Nemesis to Steam
  4. Google's Next Fitbit Wearable Could Launch Without a Display; Said to Require Paid Subscription
  5. CFTC-FTX Settlement: Former FTX Executive Nishad Singh to Pay $3.7 Million, Faces Trading Ban
  6. Slack Upgrades Slackbot With New AI Features to Turn It Into an Enterprise Agent
  7. Australia Mandates Financial Services Licences for Crypto Exchanges Under New Bill
  8. DoT Reportedly Extends SIM Binding Mandate Till the End of 2026
  9. Government Migrates 16.68 Lakh Official Email Accounts to Zoho Cloud, Spends Rs. 180 Crore
  10. Infinix Note 60 Pro India Launch Date Revealed; Company Teases Active Matrix Feature on Rear Panel
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.