Google Reportedly Considering New App Trial System for Google Play

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By Robin Sinha | Updated: 9 October 2014 18:19 IST

Google, in order to bump up its revenue from Android apps, is planning to introduce a new app trial system for Google Play, claims a recent report.

Aimed at paid Android apps, the proposed trial system would let Android users download "micro apps" that would include a subset of features from the full app that interested users want to try.

The reported trial system, apart from allowing users to try out a paid app before considering paying up for it, would also help users save time and Internet data on smartphones, reports The Information (via Engadget).

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Furthermore, the micro app approach might also save developers from creating a new free version of the paid app. The process for developers to break up an app into a bunch of features has not been detailed by the report, but Engadget points out that Google had recently unveiled a new way to update apps that will allow users to just download the changed sections, rather than a whole new app. This might have some bearing in the micro app system.

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Currently, iOS apps lead the charge when it comes to generating revenues, however Google continues to dominate the operating system market share.

Officially, besides showing in-app purchase price ranges earlier this month, Google also confirmed last month that the return period or refund-window for Google Play's apps and games is 2 hours instead of 15 minutes.

The firm additionally mentioned that a user cannot return an app or game more than once. The latest move by Google to extend the refund-window on Google Play for apps and games to 2 hours is expected to decrease the number of negative app reviews that are posted by annoyed consumers who in the past were unable to get a refund under the 15-minutes return policy which was rolled out back in 2010.

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A redesigned Google Play might also be released soon as per a recent leak. The changes are guided by the company's Material Design concept. The company seems set bring more a more vivid palette of colours to its Google Play app, along with a richer visual feel.

 

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