YouTube Tests New ‘Hype’ Feature, Boosting Community Engagement for Small Creators

YouTube says the ‘Hype’-based rankings will appear under the ***Explore*** tab on the video-streaming platform.

Advertisement
Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 25 June 2024 11:52 IST
Highlights
  • YouTube announced ‘Hype’ feature to boost engagement for small creators
  • It is being rolled out in select regions including Taiwan and Brazil
  • Hyping a video is claimed to boost its rankings among other videos

YouTube Partner Program creators with less than 500,000 subscribers are said to be eligible for ‘Hype’

Photo Credit: Unsplash/CardMapr.nl

YouTube is testing a new way that can provide more community support to small content creators, the company announced on Monday. The feature, called ‘Hype', is being made available to viewers in select regions. Content creators within the criteria will be eligible for this new program. It is just one of the features that is being developed by the video-streaming platform, in addition to a reported sleep timer that could also be introduced.

YouTube Hype feature

The details of the new ‘Hype' feature were posted on YouTube's support page by a Community Specialist. As per the post, viewers in Brazil, Turkey, and Taiwan can now ‘Hype' a video, in addition to liking it, which will boost its rankings amongst other videos published in the last seven days. The more hyped a video is, the higher it will be ranked, as per the company.

At present, viewers can like and share videos they love which helps creators. Moreover, they can also utilise options such as Super Chat and Super Stickers to gain a monetary benefit apart from the ad revenue.

Advertisement

YouTube says the ‘Hype'-based rankings will appear under the Explore tab. This move is said to help small content creators receive greater community support and reach a wider audience.

Advertisement

However, there is a catch. According to the video-streaming platform, only YouTube Partner Program creators with less than 500,000 subscribers are eligible for the ‘Hype' program. Furthermore, all of their videos must comply with YouTube's Community Guidelines. This initiative is still only in the test phase and it remains unknown if it will be rolled out to more content creators in the future.

Notes on YouTube

On June 17, YouTube announced that it would enable users to post comments below videos to provide easy-to-understand context. The video-streaming platform is introducing it as an experimental feature in the English language to users in the US.

Advertisement

Users will find a new Add note option below the video, as per YouTube. They can use the textbox to provide more context and then hit Send to publish the note. YouTube claims the published note will exclude the creator's name.


Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: YouTube, YouTube Creators
Advertisement

Related Stories

Popular Mobile Brands
  1. These Smartphones Will Be Discounted During Flipkart Republic Day Sale
  2. Apple Taps Google's Gemini AI Models to Power Next-Gen Siri, AI Features
  3. iPhone 17 Pro, iPhone Air Will Go Sale at These Prices During Amazon's Sale
  4. Vivo X200T Confirmed to Launch in India Soon: See Expected Specs
  5. Vivo Y500i With a 7,200mAh Battery, 50-Megapixel Camera Launched
  6. OnePlus Freedom Sale Slashes Prices of Phones, Tablets, and More Products
  7. Oppo Reno 15 Series 5G Goes on Sale in India Today: See Price, Offers
  8. These OnePlus, Samsung Phones Will Be on Sale During Amazon's Next Sale
  9. Space Forge Tests World's First Commercial Semiconductor Factory in Space
  10. Poco M8 5G Review
  1. Honor Magic 8 Pro Air Chipset, Battery, Other Details Leaked via Unboxing Video Ahead of Launch
  2. Poco M8 5G Goes on Sale in India With Introductory Pricing, Limited-Time Launch Offers
  3. Apple Taps Google’s Gemini AI Models to Power Personalised Version of Siri and Apple Intelligence
  4. Oppo Reno 15 Series 5G, Oppo Pad 5, and Oppo Enco Buds 3 Pro+ Sale in India Begins Today: Price, Offers
  5. ISRO’s PSLV Suffers Second Failure as Third-Stage Glitch Sends Rocket Off Course
  6. NASA Confirms First Medical Evacuation in ISS’s 25-Year History
  7. Space Forge Tests World’s First Commercial Semiconductor Factory in Space
  8. 83rd Golden Globe Awards Full List of Winners: Hamnet, The Pitt, Adolescence, and More
  9. Kirkkan OTT Release Date: When and Where to Watch This Gripping Crime Investigation Drama Online?
  10. Mana Shankara Vara Prasad Garu OTT Release Date Reportedly Leaked Online
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.