Google

In the hardware space, Google is a brand that loves to load its devices with the coolest software features to create an impressive experience. Most Pixel users are already familiar with this. However, the company is also known to struggle when it comes to pairing up the software experience with hardware shrewdness. We have recently seen this with the Pixel 10 smartphones and then with the Pixel 10 Pro Fold. These are the devices that promise a lot and almost win you over, but something always holds them back.

It has been a while since foldables took centre stage as the most premium devices in any smartphone brand's lineup of products. Apple has yet to showcase its first foldable (which it has been working on for a while), a move that is expected to give a boost to this smartphone segment that seems stuck in the doldrums when it comes to consumer adoption. At the same time, there is a new breed of foldable by Huawei that was launched in China last year, but went global this year. The “tri-folds” as they are currently referred to, are indeed what everyone dreamt foldables would be. A smartphone-sized device that, like something out of Westworld, would open up into a full-sized rectangular tablet serving two use cases.

Let's be clear that AI (short for Artificial Intelligence) is no longer a buzzword in 2025, and it's the defining feature that will make or break your next smartphone purchase in the years to come. Interestingly, not many people realise that, but AI is the new front line in the battle for your pocket, and Google is showing that it intends to lead the charge. Google's 10th generation of Pixel phones is finally here, featuring a familiar look and tons of AI that's making the difference.