Marvel Television Head Didn’t Care About Asian Characters, Daredevil Actor Says

Jeph Loeb told writers to ignore Chinese and Asian people, Peter Shinkoda claims.

Advertisement
By Akhil Arora | Updated: 27 July 2020 12:54 IST
Highlights
  • Shinkoda’s character Nobu was prominent on Daredevil season 1
  • Originally, Nobu and Madame Gao were to be developed further
  • Loeb said: ‘Nobody cares about Asian people,’ Shinkoda claims

Peter Shinkoda as Nobu in Daredevil season 2

Photo Credit: Patrick Harbron/Netflix

Jeph Loeb, the executive vice president of the erstwhile Marvel Television, didn't care about Asian representation and told writers of Daredevil — the Netflix-Marvel series led by Charlie Cox — to ignore Chinese and Asian characters, Daredevil actor Peter Shinkoda has claimed. Shinkoda played Nobu Yoshioka, a member of the Hand and Yakuza branch, who was a secondary villain and a physical match for the title hero on Daredevil season 1. His presence was minimised on season 2.

In a live stream for the #SaveDaredevil campaign over the weekend, Shinkoda said: “Jeph Loeb told the writers' room not to write for Nobu and Gao. This was reiterated many times by many of the writers and showrunners that ‘Nobody cares about Chinese people and Asian people. There were three previous Marvel movies — a trilogy called Blade — where Wesley Snipes kills 200 Asians each movie; nobody gives a s—t, so don't write about Nobu and Gao,' and they were forced to put their storyline down and drop it.”

Jump to the 10:06 mark to hear Shinkoda's comments.

Advertisement

Madame Gao (played by Wai Ching Ho) was another important character, having appeared in Daredevil, Iron Fist, and The Defenders. Shinkoda said originally, the writers of Daredevil had plans to flesh out the two Asian characters and their dynamic. That would make sense given their ties to the Hand organisation that was a central evil piece in The Defenders. But that never came to fore due to Loeb, according to Shinkoda.

Advertisement

This isn't the only instance of Loeb's racial insensitivity. Gizmodo, which first reported on Shinkoda's comments, noted that Loeb announced Iron Fist season 2 at the 2018 San Diego Comic-Con dressed as Daniel-San from The Karate Kid, in full karate gi and a headband. A tone-deaf response to Iron Fist season 1's culture appropriation.

For what it's worth, Marvel Television was folded into Marvel Studios in December last year, with Loeb departing from his position at the helm, leaving Marvel Studios president Kevin Feige in control of it all. Marvel Studios has had its own troubles with minority representation, though its efforts — such as Black Panther — have been better received.


Can Netflix force Bollywood to reinvent itself? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS. You can also download the episode or just hit the play button below.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Daredevil, Marvel, Netflix, MCU, Jeph Loeb
Advertisement

Related Stories

Popular Mobile Brands
  1. China's Tianwen-1 Captures Rare Interstellar Comet From Orbit Around Mars
  1. Scientists Just Solved the Mystery of the Moon’s Lopsided Dust Halo
  2. China’s Tianwen-1 Captures Rare Interstellar Comet From Orbit Around Mars
  3. SpaceX Boosts Starlink Network with 28 New Satellites from California
  4. Antarctica Nears Irreversible Climate Tipping Point, Scientists Warn
  5. China and NASA Coordinate to Avoid Satellite Collision for the First Time
  6. Jujutsu Kaisen Season 3 OTT Release: Know When and Where to Watch the Culling Game Arc
  7. Jurassic World: Rebirth OTT Release: Know When, Where to Watch the Scarlett Johansson-Starrer
  8. Karam Is Now Streaming Online: Where to Watch Vineeth Sreenivasan's Malayali Action Thriller
  9. Kamaro 2 Is Streaming Now on Sun NXT: Know All About the Horror Suspense Film
  10. Saali Mohabbat OTT Release: Know When and Where to Watch the Radhika Apte-Starrer
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.