Airtel and Microsoft have tied-up to launch a combo offer under which the two companies are offering a number of freebies including Xbox Live Gold memberships to new and existing Xbox customers who choose Airtel as their Internet service provider.
Consumers who buy an Xbox 360 4GB Kinect console and upgrade or purchase a new Airtel High Speed Broadband connection can get discounts of up to Rs. 15,500. It's worth pointing out that the discount is only applicable when the customer pays an annual rental of Rs. 8,500 for a 2 mbps broadband plan or an annual rental of Rs. 9,500 for a 4 Mbps plan. The user gets 10GB data allowance every month. After the cap, Airtel reduces the Internet speed of the connection to 256 Kbps.
For new Xbox 360 customers the combo offer includes 10 Xbox 360 games worth Rs. 7,200, 12-months free Xbox LIVE gold membership worth Rs. 3,499 and discounts of up to Rs. 4,888 on their existing or new Airtel broadband connection.
Current Xbox 360 console owners who buy a high speed Airtel Broadband connection can save up to Rs. 4,888 and also get a free Xbox LIVE gold membership for three months.
Existing Airtel broadband users can get 10 free Games and a FREE 12 months Xbox LIVE Gold Membership if they buy an Xbox 360 4GB with Kinect and upgrade to special broadband plans.
While three games- Kinect Disneyland, Your Shape Fitness 2, and Kinect Adventures are offered inside the box, 7 additional games have to be downloaded online. These games include Alan Wak, Fable 3, Gears of War 1, Halo ODST, Halo Wars, Mass Effect, and Crackdown 2.
The offer is available for consumers across Delhi NCR, Bangalore, Chennai, and Mumbai and is valid until 30th June, 2013.
Users can register by filling up an online form on www.airtel.in/xbox or by sending an SMS with the keyword 'XBOX' to 53636 or by calling Airtel at 1800 103 0121.
Talking about the launch, Najib Khan, CEO - Homes & Office, Bharti Airtel said, "The fast growing adoption of data services is currently driving the next wave of growth in the Indian telecom sector. Ranging from smart phones to TVs - today's discerning customer is looking for an 'always online' entertainment experience across platforms. This is equally applicable to gaming consoles, where we are seeing customers keen to leverage internet access to heighten the fun and excitement in their gaming experience. We are confident that our-tie up with Microsoft to offer high-speed broadband connectivity to Xbox and Xbox LIVE will fill this very market demand, and deliver a much-awaited and enhanced experience for gaming lovers".
Commenting on the tie up with Airtel, Anshu Mor, Business Group Lead - Interactive Entertainment Business, Microsoft Corporation India, said, "Consumers can now enjoy a smooth Xbox LIVE entertainment experience which includes the best multiplayer action that Xbox is so well known for on an Airtel broadband. It's the perfect fit for Xbox users in India, providing them with round-the-clock entertainment with a fantastic, uninterrupted and exciting gaming action/entertainment experience for family and friends. Now play doesn't need to stop - at home or on the move".