Amazon Q Chatbot Announced for AWS Customers; Comes Loaded With Generative AI Features

Amazon’s officially lifted the curtains off ‘Q’, a generative AI-enabled chatbot during its re:Invent conference held recently in Las Vegas, US.

Advertisement
Written by Radhika Parashar, Edited by Siddharth Suvarna | Updated: 29 November 2023 17:13 IST
Highlights
  • Amazon’s generative AI chatbot to compete with Bard, ChatGPT
  • Generative AI lets people search the web for specific information
  • Generative AI can also generate content based on prompts

Amazon Q provides relevant information and advice to employees to streamline tasks, decision-making

Photo Credit: Reuters

Amazon has hopped aboard the generative AI hype, that boomed exponentially after the launch of OpenAI's ChatGPT last year. During Amazon's re:Invent conference in Las Vegas, it officially lifted the curtains off ‘Q', a generative AI-enabled chatbot designed for the customers of Amazon Web Services (AWS), most of which are businesses. Through this new AI assistant, Amazon will respond to real-time inquiries, help businesses create content, and process tasks as directed.

Amazon is aiming to improve its customer needs through Q. Company agents will be able to provide real-time responses to queries raised by AWS customers, making communication between the two parties prompt and in real-time.

The chatbot will also be able to identify crucial parts of customers' calls with company agents using AI, draft professional emails, brainstorm ideas, summarise reports, explain concepts, and write articles for businesses.

Advertisement

“Amazon Q provides immediate, relevant information and advice to employees to streamline tasks, accelerate decision-making and problem-solving, and help spark creativity and innovation at work,” Amazon Web Services wrote in a blog post, explaining the purpose of Q.

To get access to customised features, pricing, and options for Q, AWS users will be offered two or more plans to choose from. The costs of these plans reportedly range between $20 (roughly Rs. 1,666) and $25 (roughly Rs. 2,083).

“Amazon Q can adapt its interactions to each individual user based on the existing identities, roles, and permissions of your business. It searches the documents in connected data sources and creates a relevant and detailed suggestion for a social media post. Amazon Q also tells which document was used to generate the answer,” the blog explained.

The platform is expected to be of essential assistance to software developers, IT professionals, business analysts, and content writers. For now, Amazon Q is available for preview in AWS Regions US East (N. Virginia) and US West (Oregon). The company did not provide a timeline about its expansion to other parts of the world.

Advertisement

Generative AI, as a technology, lets people ask for information or generate content on a big array of topics. ChatGPT and Google's Bard are among the popular generative AI platforms that have taken the Internet by storm.

Hardware giants like OnePlus, Samsung, MediaTek are also tweaking their products with assistance to incorporate generative AI platforms and services.


Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Amazon, Generative AI, ChatGPT
Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy S26 Series Launch Date Surfaces Ahead of Unpacked Event
  2. Here's When the Redmi Note 15 Pro and Note 15 Pro+ Will Launch in India
  3. Aadukalam Streaming on SunNXT: Know Everything About Plot, Cast, and More
  4. Ubisoft Cancels Prince of Persia: Sands of Time Remake, Delays 7 Games
  5. iQOO 15 Ultra Design and Colourways Teased Ahead of Launch
  6. OnePlus Nord 6 Arrives on Geekbench With These Key Specifications
  7. NexDeck's New Smartphone Lets You Boot Android 16, Linux and Windows 11
  8. Apple Could Turn Siri Into an AI Chatbot to Rival OpenAI, Google
  9. YouTube Takes on OpenAI's Sora With AI-Generated Shorts Feature
  10. Top Deals on Soundbars From Sony, JBL, Sonos, More During the Amazon Sale
  1. Crimson Desert Has Officially Gone Gold, Launch Set for March 19
  2. Acer Chromebook Spin 311, Chromebook 311 Launched With MediaTek Kompanio 540 CPU: Price, Features
  3. Samsung Galaxy S26+ Bags 3C Certification; Might Not Launch With Charging Upgrade
  4. Apple Could Turn Siri Into an AI Chatbot to Rival OpenAI, Google: Report
  5. Powerful X-Class Solar Flare Sends CME Toward Earth, Storms Possible
  6. Scarpetta OTT Release Date: Nicole Kidman Turns Forensic Pathologist in This Upcoming Series
  7. Dhurandhar OTT Release Date Update: When and Where to Watch Ranveer Singh and Akshay Khanna Starrer Online?
  8. DoT Allows Licence-Free Use of Lower 6GHz Spectrum for Wi-Fi Routers, Sets Power Limits
  9. Prince of Persia: Sands of Time Remake Cancelled Alongside Five Unannounced Ubisoft Games
  10. YouTube Takes on OpenAI’s Sora, to Soon Let Users Create AI-Generated Shorts Using Their Own Likeness
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.