Home
Internet
Internet News
Google to Mandate Disclosures for AI Creations on Political Advertisements by November: Details

Google to Mandate Disclosures for AI Creations on Political Advertisements by November: Details

Manipulating digital media to deceive or mislead people about politics, social issues, or matters of public concern is already banned by Google.

By Agence France-Presse | Updated: 7 September 2023 11:22 IST

Google to Mandate Disclosures for AI Creations on Political Advertisements by November: Details

Photo Credit: Bloomberg

Google's ad policies already ban manipulating digital media to deceive or mislead people

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Google requires political ads to disclose who paid for them
It will keep investing in technology to detect and remove such content
Disclosures of digitally altered content in election ads must be "clear"

Google on Wednesday said it will mandate that political advertisements on its platforms disclose when images and audio have been altered or created using tools such as artificial intelligence (AI). The change to Google's ad policy is to take effect in November, about a year ahead of what is likely to be a contentious US presidential election and as fears mount that generative AI will be used to mislead voters.

"For years we've provided additional levels of transparency for election ads," a Google spokesperson said in response to an AFP query. "Given the growing prevalence of tools that produce synthetic content, we're expanding our policies a step further to require advertisers to disclose when their election ads include material that's been digitally altered or generated."

In June, a Ron DeSantis campaign video attacking former US President Donald Trump featured images bearings markings of having been created using AI, an AFP Fact Check team determined.

How Microsoft, Google and Meta Could Be Impacted Under EU Tech Rules

The video shared in a tweet at X, formerly known as Twitter, contained photos that appeared altered to show Trump embracing Anthony Fauci, a key member of the US coronavirus task force, with kisses on the cheek, according to AFP Fact Check. Google's ad policies already ban manipulating digital media to deceive or mislead people about politics, social issues, or matters of public concern.

Demonstrably false claims that could undermine participation or trust in the election process are also forbidden at Google, according to the internet giant's ad policy. Google requires political ads to disclose who paid for them, and makes information about the messages available in an online ads library.

The coming update will require election-related ads to "prominently disclose" if they contain "synthetic content" that depicts real or realistic-looking people or events, according to Google. The tech titan said it continues to invest in technology to detect and remove such content.

Android 14 Could Debut Alongside Google's Pixel 8 Series on This Date

Disclosures of digitally altered content in election ads must be "clear and conspicuous," and put where they are likely to be noticed, according to Google. Examples of what would warrant a label included synthetic imagery or audio showing a person saying or doing something they did not do, or depicting an event that did not occur.

Google Briefly Leaks Pixel 8 Pro Design and Colour Options Ahead of Debut

Google suggested labels such as "This image does not depict real events" or "This video content was synthetically generated."

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.