There is a downside to the entire issue though, advertisements will still be a part of the deal, but there is a little flexibility now in the otherwise very rigid structure of the service. There aren't any shuffle-only requirements on the desktop version. Spotify recently went free on mobile devices based on the Android and the iOS platform, however there it is all based on shuffling, where one can listen to any artiste by shuffling.
The latest announcement will certainly be a boon to users who are using the services on a desktop, with the 'unlimited' the icing on the cake . To put this in context however, Spotify has always been under fire for underpaying their artistes, and now with this free service, there are industry concerns that Spotify's payouts for the artistes may be affected adversely.
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