Canon on Wednesday launched three new cloud-enabled inkjet printers, the flagship Pixma MG7170, the Pixma MG6470, and the Pixma MG3570, as well as two affordable inkjet printers, the Pixma MG2570 and Pixma MG2470. All five printers are meant for the home user, and will be available in the market in November.
Canon's announced prices are given in the table below.
According to Canon, these new printers are easy to install and use, and equipped with "superior print and scan" features. The three wireless printers mentioned above feature Wi-Fi and smart device connectivity, allowing users to "print-on-the-go" using multiple devices to fire prints off, "anytime, anywhere". The company also envisages users of imaging apps and Web services like Flickr and Dropbox to be able to print directly from their respective interfaces.
The new Canon Pixma range introduced at the event comes in a variety of colours, which according to Canon keeps in mind the need of consumers to have a printer which can go with their home décor and still "cater to their day-to-day needs with the latest technology".
Speaking at the event, Canon India vice-president Alok Bharadwaj said the Indian arm is aiming to make Rs. 175 crore revenue this year from its printer business, due to the strong demand for inkjet printers, which has led to a 25 percent growth in sales in the segment. Inkjet printers comprise 9 percent of Canon India's total revenue, and the company expects this to grow to 12 percent within the next two years.
The imaging giant claims to 29 percent share of the inkjet market in India, and estimates the total size of the segment is roughly Rs. 1,400 crore or 12 lakh units in sales. According to Gartner, total sales of printers and copiers in India was roughly 6.81 lakh units in Q2 2013, which is a 4.7 percent decline year-on-year. Total end-user spending in the same period was $235.4 million, which is a 13 percent decline year-on-year.
According to Gartner, HP lead the Indian printer, copier and MFP market in Q2 2013 with a 52 percent share of the market, followed by Canon at 24 percent, Epson at 9 percent, and Samsung at 8 percent.
With inputs from PTI