Apple Event 2023 Highlights: iPhone 15 Series, Apple Watch Series 9 and Apple Watch Ultra 2 Launched

Apple's 'Wonderlust' launch event saw the launch of the company's top-of-the-line iPhone 15 Pro Max with a titanium chassis and an improved telephoto camera.


iPhone 15 series pricing revealed Apple has announced pricing for the iPhone 15 Pro and iPhone 15 Pro Max. Just like last year, the iPhone 15 Pro will be sold at starting price of $999, but the iPhone 15 Pro Max will start at a higher price point of $1,199 — presumably due to the new periscope camera setup. Here's the pricing for all smartphones.


iPhone 15 Pro can capture Spatial Video for the Apple Vision Pro headset The new cameras on the iPhone 15 Pro are capable of capturing advanced high-resolution videos that can be played on Apple's first spatial computer, the Vision Pro that will go on sale in select markets next year.


iPhone 15 Pro Max to feature improved 5x telephoto camera The new iPhone 15 Pro is equipped with an improved 48-megapixel primary camera with support for  24mm, 28mm, and 38 mm lens modes. It has a 12-megapixel ultra-wide-angle camera and 12-megapixel 3x telephoto camera , but the iPhone 15 Pro Max has a 5x telephoto camera with 120mm focal length powered by a periscope camera setup.


New 'A17 Pro' chip debuts on iPhone Pro, faster USB performance Apple says the new A17 Pro is equipped with a new architecture with support for 35 trillion operations per second along with improved GPU performance with support for ray tracing. The handset is also equipped with USB controller with USB 3 support for up to 10 gigabit transfer speeds, according to Apple.


iPhone 15 Pro to drop mute switch in favour of 'Action' button' The iconic mute switch has been removed in favour of Apple's new 'Action' button that can be used to toggle silent or ring modes — but it can be programmed to perform other tasks like quickly starting a voice recording.


iPhone 15 Pro, iPhone 15 Pro announced with titanium chassis The iPhone 15 Pro is here with a Grade 5 titanium chassis — the same material used on NASA's Mars rover —  with a 6.1-inch display, while the iPhone 15 Pro Max has a larger 6.7-inch screen. The devices will be lighter thanks to the switch away from stainless steel, according to Apple.


iPhone 15 and iPhone 15 Plus pricing iPhone 15 pricing starts at $799 in the US while the base iPhone 15 Plus model is priced at $899, according to Apple.


Apple introduces the USB Type-C port with the iPhone 15 The iPhone 15 becomes the first iPhone to be equipped with a USB Type-C port. Apple is saying that USB Type-C has become universal, and it is a fact — it was arguably the last flagship smartphone maker to ship smartphones with its 10-year-old Lightning port.


iPhone 15 is equipped with Apple's A16 Bionic chip Apple says the new iPhone 15 is equipped with the A16 Bionic chip that was introduced on the iPhone 14 Pro handsets last year. This is par for the course on Apple's smartphones now, and we can expect to see a more powerful chip on this year's Pro models.  It also features a second generation ultra wide band chip (UWB). You can also use it to find your friends in a crowded location, according to Apple.  Apple also says the its satellite connectivity service is being upgraded with AAA integration in the US and the general service is coming to more countries this year.


iPhone 15 camera features new 48-megapixel primary camera The iPhone 15 is equipped with a 48-megapixel primary sensor, and the phone is equipped with a new 2x telephoto zoom, according to the company.It will also bring an improved portrait mode for an improved bokeh mode that will use machine learning to automatically switch on portrait mode when clicking images of human and animal subjects.


Apple Event 2023: iPhone 15 with Dynamic Island unveiled Apple has just unveiled the new iPhone 15 with the Dynamic Island technology from the company's previous generation Pro models. The display on the phone has a peak brightness of 2,000 nits, according to Apple. The iPhone 15 has a 6.1-inch display while the iPhone 15 Plus has a 6.7-inch panel.


Apple Watch Ultra and Watch Series 9 pricing Apple Watch Ultra pricing starts at $799, while the new Apple Watch Series 9 model is priced at $399.


Apple Event 2023: Apple Watch Ultra 2 unveiled The company has just unveiled the new Apple Watch Ultra with similar features as the Apple Watch Series 9. However, it has a peak brightness of 3,000 nits which is the highest ever on an Apple Watch. It features a modular watch face to take advantage of the new display technology. It offers the same 36 hours of battery life which can further be extended using Low Power Mode just like its predecessor, according to Apple.


Apple Watch Series 9 is the first product from Apple that is completely carbon neutral The iPhone maker has announced that its new smartwatch is its first product that is 100 percent carbon neutral — certified by an unnamed third party. Apple has also dropped the use of leather in its products and introduced a new fabric called FineWoven with 68 percent post-consumer materials.


Apple Event 2023: Colour options for Apple Watch Series 9 revealed


Apple Watch Series 9 model has a peak brightness of 2000 nits, new double tap feature The screen of the Apple Watch Series 9 offers a peak brightness of 2,000 nits. You will also be able to double tap your fingers to pick up calls and perform other actions, according to Apple.


Apple Event 2023: Apple Watch Series 9 unveiled Apple has just unveiled the new Apple Watch Series 9 smartwatch with a new S9 chip with all-day 18 hour battery life, according to the company. It will also support Siri requests on the device, without requiring them to be sent to the cloud. It will also support checking health data using Siri using your voice, in English and Mandarin.


Apple CEO Tim Cook takes the stage at Apple Park California Tim Cook is giving us a quick recap of the company's recent Mac and MacBook launches. He also discusses the Vision Pro spatial computer and how the company is on track to ship the headset over the next year.


Apple event begins Apple's September event kicks off with the company reminding us about how the company's devices have saved various people's lives.


Apple 'Wonderlust' event: Less than ten minutes before Apple's September event begins Only a few minutes remain before Apple's September launch event begins, and you can spend them trying out the new like animation on X (formerly known as Twitter) in time for the 'Wonderlust' event. Twitter had activated the special animation for when you hit the like button on an #AppleEvent tweet, like this one— Marques Brownlee (@MKBHD) September 12, 2023


Apple event 2023: 'Wonderlust' event begins in half an hour In less than half an hour, Apple's September launch event will begin. We're expecting to see four new iPhone models — iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max. Apple us also expected to announce the purported Apple Watch Series 9 and the second-generation Apple Watch Ultra at the event.


Apple CEO Tim Cook posts on X ahead of the upcoming 'Wonderlust' event With less than two hours until Apple's September launch event begins, CEO Tim Cook has posted his customary greeting on X (formerly known as Twitter). It’s almost Time! See ya soon! #AppleEvent— Tim Cook (@tim_cook) September 12, 2023


Apple 'Wonderlust' launch event: Will the iPhone 15 series arrive in these colour options? Purported dummy models of the iPhone 15 series of smartphones were leaked online, giving us an idea of what to expect from the company's upcoming phones. These phones could feature muted hues for the iPhone 15 and iPhone 15 Plus while the Pro models could debut in darker colour options. More details on the potential colour options here


Apple Event 2023: Tune in to the 'Wonderlust' launch event tonight You can view Apple's 'Wonderlust' launch event tonight via the company's official YouTube channel, or view the event livestream via the Apple TV+ app or the Apple Developer app. You can also view the stream from the player embedded below.


Apple's Store goes down ahead of the Apple event As is the case before every Apple launch event, the company's store is down and will remain inaccessible until its latest  products are announced.


Apple Event 2023: What the leaks say about the iPhone 15 series' cameras For those looking forward to see some improvements in the camera hardware on the iPhone 15 series of smartphones compared to last year's models, a recent report has leaked the purported camera specifications of the upcoming handsets. The regular iPhone models are tipped to feature a 48-megapixel camera like the Pro models, while the iPhone 15 Pro Max is said to be equipped with a periscope camera setup for improved optical zoom performance. Find out more about the iPhone 15 series' camera specifications


Could the iPhone 15 Pro debut without a mute switch? Case maker Spigen recently posted an image that all but confirms the rumoured arrival of a new Action button in place of the company's iconic mute switch.This new button is said to be programmable — references to at least nine different were spotted on an iOS 17 beta release that suggest users might be able to retask the button to toggle Focus modes, accessibility features, the flashlight — or simply launch the camera.See what iPhone 15 Pro Action button could look like


Apple Event 2023: iPhone 15 series purported colour options If you were wondering what colour options the iPhone 15 series of smartphones will be available in, a recent set of renders shared by a publication gave us a peek at what Apple's next smartphones could look like. The iPhone 15 Pro models are expected to arrive in two new colourways that could complement the purported titanium chassis that is said to replace the stainless-steel material used on its predecessor. Here's what the iPhone 15 series might look like


Apple 'Wonderlust' event begins tonight: How to watch livestream Apple's next launch event for the year is scheduled to begin tonight at 10:30pm IST. Tuning in to the launch event allows you to see the company's latest products as soon as they're unveiled. You can check our handy guide to watching a live stream of the Apple 'Wonderlust' event, where we're expecting the firm to unveil new iPhone 15 and Apple Watch models.Details on how to watch the livestream tonight


Apple's next event for 2023 — dubbed 'Wonderlust' — began tonight at 10:30pm IST and the event was streamed live from Apple Park in California. The company announced four new handsets in the iPhone 15 series. It also launched the Apple Watch Series 9 and Apple Watch Ultra 2 at the September launch event. In line with announcements made at previous events, Apple's next operating system updates — iOS 17iPadOS 17macOS 14tvOS 17watchOS 10 , and macOS Sonoma — for eligible iPhone, iPad, Mac, Apple TV, and the Apple Watch are expected to roll out to users globally in the coming days. Apple also announced a refreshed version of its AirPods Pro (2nd Gen) truly wireless stereo (TWS) with earphones at the 'Wonderlust' launch event.

Stay tuned to Gadgets 360 for comprehensive coverage surrounding the launch of Apple's upcoming products, including the iPhone 15, iPhone 15 PlusiPhone 15 Pro, iPhone 15 Pro Max as well as the Apple Watch Series 9 and the second-generation Apple Watch Ultra.

  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Big upgrades over the 14
  • Excellent ergonomics, build quality
  • Very good all-round performance
  • Apple ecosystem benefits
  • Bad
  • Relatively slow charging
  • Expensive
  • Still a 60Hz display
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1179x2556 pixels
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Excellent display
  • USB Type-C
  • AAA gaming
  • Excellent all-round performance
  • Good primary and telephoto camera
  • Customisable Action Button
  • Bad
  • Gets hot quickly when stressed
  • Slow wired charging
  • Expensive
Display 6.70-inch
Processor Apple A17 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
Storage 256GB, 512GB, 1TB
OS iOS 17
Resolution 1290x2796 pixels

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David Delima
As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at, on Twitter at @DxDavey, and Mastodon at More
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