HTC One makes an appearance in 'Glamour Red'

HTC has officially showcased the 'Glamour Red' version of its One smartphone. Apart from this variant, HTC One is already available in two colour options - Black and Silver. There are also news reports suggesting that the Taiwanese smartphone maker is mulling to launch a Blue colour version of its flagship device.

This Glamour Red variant of HTC One will hit the retail shelves starting mid-July. It will be offered initially in UK through Phone4U and will be available in other European countries later. The unlocked price of the HTC One Glamour Red will be approximately £500 in UK.

Just to recap, HTC One features a 4.7-inch screen with 1080p display. It is powered by a 1.7GHz quad-core Qualcomm Snapdragon 600 processor along with 2GB of RAM. Connectivity options include Wi-Fi 802.11 a/ac/b/g/n, Bluetooth 4.0, GPS, NFC, Infrared and Micro-USB. The smartphone runs on Android 4.1 (Jelly Bean) along with a brand new Sense UI.

There has been a lot of buzz around the HTC One camera, as the company has ditched the conventional megapixel in favour of something that the company dubs as the UltraPixel camera. There is a 2.1-megapixel front camera and a 2,300mAh battery.

In India HTC One comes with 32GB of non-expandable storage, though a 64GB variant is available in other markets.

Looks like HTC is trying to imitate Samsung's strategy of launching various colour options and variants of its flagship smartphone. HTC had recently launched a variant of HTC One with stock Android that is now available on Google Play Store in US. HTC is also rumoured to be working on One mini that may debut in August.

HTC One: First look

HTC One key specifications

• 4.7-inch full-HD display
• 1.7GHz quad-core Qualcomm Snapdragon 600 processor
• 2GB RAM
• 32GB internal storage
• UltraPixel camera
• Wi-Fi 802.11 a/ac/b/g/n, Bluetooth 4.0, GPS, NFC, Infrared, Micro-USB
• 2,300mAh battery
• Android 4.1
• 137.4 x 68.2 x 9.3mm
• 143g