Huawei CMO on why the company doesn't like Windows Phone

Huawei, in a recent interview, has reasoned out why it wants to prioritise Google's Android OS over Microsoft's Windows Phone for its handsets, listing the perceived problems with the latter platform.

Shao Yang, CMO of Huawei Consumer BG, on being asked about the plans to create a Windows Phone running device, stated "In Windows Phone there is one problem that it has more licensing cost than Android," to WPXbox website.

According to Yang, the high-licensing cost will lead to an increase in the price of the Windows Phone handsets by 10 percent. Moreover, he thinks the Windows Phone ecosystem is closed, leaving no room for innovation for the developers.

"The second block is the ecosystem. The third and major block point is that Windows Phone is not so open as Android which blocks a vendor to make their own innovation."

Furthermore, it has been understood that it would be more difficult for Huawei to "open the API" if both Microsoft and Nokia combine which might make the competition unfair.

He further explains that "The problem is the API and customization are not available equally for all. Initially all phone makers started with Windows Phone but only Nokia had exclusive access to some of the API. Now with Nokia gone into Microsoft, the problem still remains the same."

The reasons mentioned above by Yang partially justify why the Chinese firm last week ditched its plan of creating a dual-boot OS smartphone (Android and Windows Phone).

In a statement last week, Huawei said "Huawei Consumer Business Group adopts an open approach towards mobile operating systems to provide a range of choices for consumers. However, most of our products are based on Android OS, [and] at this stage there are no plans to launch a dual-OS smartphone in the near future."

Asus, much like Huawei, recently scrapped its plans to create a dual-OS high profile device that expected to launch this year, and a Wall Street Journal report had claimed the reason behind the cancellation was pressure from Google and Microsoft to abandon the project.