iPhone Sales Up 1.5 Percent as Apple's Quarterly Revenue Beats Expectations After Making Inroads in India

Apple said sales for its fiscal second quarter ended April 1 fell 2.5 percent to $94.8 billion (roughly Rs. 7,74,400 crore), ahead of expectations for a 4.4 percent decline.

Advertisement
By Reuters | Updated: 5 May 2023 09:32 IST
Highlights
  • Global smartphone shipments fell 13 percent during Q1 2023
  • Apple raised its dividend to 24 cents a share
  • Investors are still waiting for the company's next major hardware product

Apple's stock has outperformed most of Wall Street in 2023

Photo Credit: Reuters

Apple's results beat expectations on Thursday, showing off the tech giant's resilience in a slowing global economy thanks to better-than-expected iPhone sales and notable inroads in India and other newer markets.

Shares of the largest U.S. company by market value rose 2 percent after Apple exceeded Wall Street's expectations for revenue and profit for the April 1 quarter. The company's results contrast with disappointing figures out of big chipmakers due to a slower-than-expected rebound in China's economic growth.

Advertisement

Apple executives on Thursday said gross profit margins for the current quarter would be better than forecast despite an expected dip in revenue as supply-chain issues have improved.

Apple said sales for its fiscal second quarter ended April 1 fell 2.5 percent to $94.8 billion (roughly Rs. 7,74,400 crore), ahead of expectations for a 4.4 percent decline, according to Refinitiv data. Profit was flat at $1.52 (roughly Rs. 120) per share, compared with estimates of $1.43 (roughly Rs. 115) per share.

Advertisement

IPhone sales were up 1.5 percent to $51.3 billion (roughly Rs. 4,19,100 crore), besting expectations for a 3.3 percent drop even as consumers and businesses tightened up spending due to rising inflation. Global smartphone shipments fell 13 percent during the first three months of 2023, according to research firm Canalys, which said Apple gained market share against Android rivals.

Chief Financial Officer Luca Maestri said Apple's gross margin will be between 44 percent and 44.5 percent, above estimates of 43.7 percent, according to Refinitiv data. But he also said Apple's revenue will likely decline slightly. Analysts were expecting a 2.1 percent increase to $84.7 billion (roughly Rs. 6,92,000 crore) for the company's June-ending fiscal third quarter.

Advertisement

Apple's stock has outperformed most of Wall Street in 2023, up 28 percent year-to-date. Investors see the company as a defensive play during a time of economic uncertainty.

Apple raised its dividend to 24 cents a share, up from 23 cents a share a year ago. The board authorized a $90 billion (roughly Rs. 7,35,200 crore) share repurchase program, same as a year ago.

Advertisement

Emerging Markets Outperform

Apple CEO Tim Cook told Reuters in an interview on Thursday that the company set a fiscal second-quarter record for iPhone sales, thanks in part to picking up new users in markets such as India, where Cook recently traveled for the opening of that country's first Apple stores.

"We were thrilled by our performance in emerging markets," Cook said. "We set records for the iPhone installed base in every geographic segment, and we had very strong 'new to' (sales in) emerging markets, particularly in Brazil, India and Mexico."

Cook also said supply-chain snarls have vanished. "We had no material shortages at all during the quarter across any of the products."

Not all of Apple's business lines were immune to the electronics slump. Sales of Macs fell sharply while iPad revenue slipped. Sales in China also dropped 2.9 percent, a slightly larger drop than overall revenue.

"Apple still needs China on a near-term basis to drive sales and profits," said Tom Forte of D.A. Davidson. "Long-term, emerging markets are important, especially India from a supply chain and sales standpoint."

Other tech firms have predicted a second-half rebound. Wall Street expects Apple to recover faster and show modest year-over-year revenue growth during its fiscal third quarter ending in June.

Investors are still waiting for the company's next major hardware product. Bloomberg has reported the iPhone maker could unveil a mixed-reality headset as soon as next month, when it holds its annual software developer conference. The company recently announced new service businesses such as a high-yield savings account.

Mac sales fell more than 30 percent compared with analyst estimates of a 25 percent decline, according to Refinitiv. Apple's sales fared only slightly better than PC unit shipments in the market, which fell 33 percent in the calendar first quarter, according to Canalys.

Sales in Apple's wearables business, which includes devices like AirPods and the Apple Watch, fell less than 1 percent compared with estimates for a 4.4 percent drop.

Apple's biggest growth segment was its services business, which includes products like iCloud and Apple Pay, which grew 5.5 percent to $20.9 billion (roughly Rs. 1,70,700 crore). Cook said Apple now has 975 million subscribers on its platform, which includes both Apple services and third-party apps, up from 935 million last quarter and an increase of 150 million from a year ago.

© Thomson Reuters 2023


Apple is opening its first stores in India, one in Mumbai and the other in Delhi. What does this mean for Apple customers in India? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apple, Apple earnings
Advertisement

Related Stories

Popular Mobile Brands
  1. Casio AE-1600HX Series Launched With Up to 10 Years of Battery Life
  2. No More Black? iPhone 18 Pro New Leak Reveals Bold New Colour Options
  3. Here Is How to Watch NASA's Artemis II Lunar Flyby Live
  4. Meta Said to Pause Work With Mercor Following Data Breach Incident
  5. Realme 16 5G With 7,000mAh Battery Goes on Sale in India: See Offers
  6. Oppo Find X9 Ultra to Feature 10x Optical Zoom and External Lens Kit
  7. Samsung Sets Deadline for Messages App: Here's What Replaces It
  8. How NASA Approved iPhone 17 Pro Max for Artemis 2 Mission
  9. Valathu Vashathe Kallan Is Now Streaming: Know All About the Crime Thriller
  10. Take-Two Interactive Lays Off AI Team, Including Head of AI
  1. No More Black? iPhone 18 Pro New Leak Reveals Bold New Colour Options for 2026
  2. China Urges Banks to Use Blockchain for Lending, Tax Data Sharing
  3. Meta to Fire 200 Employees, Phase Out Middle Manager Titles Amid AI Push: Report
  4. Glory OTT Release Confirmed: Where to Watch Pulkit Samrat and Divyendu Sharma Starrer Online
  5. Oppo Find X9 Ultra to Feature 10x Optical Zoom and External Lens Kit
  6. China Removes Bitchat App From Apple Store Over Regulatory Concerns
  7. WhatsApp Reportedly Rolls Out Noise Cancellation for Voice and Video Calls to Android Beta Users
  8. Samsung Galaxy S27 Pro to Reportedly Launch Next Year With the Privacy Display Feature
  9. iPhone Fold Trial Production Begins Ahead of Anticipated Launch in H2 2026: Report
  10. New Study Claims There Might Be Way More Pulsars in Space Than We Previously Thought
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.