The Pixel 11 series is expected to be among the most important announcements at the Made by Google event.
Made by Google is the company's annual hardware launch event
Photo Credit: Google
Google is all set to host its annual Made by Google event today. At its annual hardware showcase, the Mountain View-based tech giant is expected to unveil its next-generation flagship smartphones, ubiquitously known as the Pixel 11 series. Like previous years, this the 2026 flagship lineup will also likely comprise four models. Apart from this, reports also indicate that the Pixel Watch 5 could also see the light of day. Google is also expected to mark its foray into the location tracker market with its first Bluetooth tracker, which could debut as the Pixel Tag.
The Made by Google event will begin today with a keynote address scheduled for 3pm PT, which is later than Google's usual hardware launch presentations. In India, it will kick off at 3:30am IST on August 13. The annual hardware launch event is set to take place in New York.
Similar to the company's previous launch events, the Pixel 11 launch event can be streamed on your phone, smart TV, or web browser. It will be live-streamed on the Google Store, the company's social media handles, and its YouTube channel.
The Google Pixel 11 series** is expected to be the biggest announcement of the event. The rumour mill suggests that the tech giant will introduce four models — the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold. Per leaks, the entire Pixel 11 lineup will be powered by Google's proprietary 2nm Tensor G6 chipset, along with a Titan M3 security chip.
Here's our complete roundup of all of the expected announcements at the Made by Google event.
A notable new feature is expected to be the HiLight LED, which was previously rumoured to arrive as Pixel Glow. Based on leaked images, it could be a large white circular component integrated into the camera bar. Reports suggest it could serve as a notification light and is designed to remain visible even when the phone is placed face down.
The new Pixel Watch 5, meanwhile, is expected to continue the previous generation's two-size strategy. It is reported to sport an Actua 360 LTPO AMOLED display, Qualcomm's Snapdragon W5 Gen 2 chipset, paired with a Cortex-M55 coprocessor, and up to a 465mAh cell.
Another expected device is the Pixel Tag, which could mark the company's foray into the Bluetooth tracker market. It is likely to compete directly with Apple's AirTag, and could have similar pricing. It has been leaked with a circular puck-like design similar to other Bluetooth trackers in the market. The Pixel Tag may include a built-in loudspeaker to help locate misplaced items using audible alerts via Google's Find My Device network.
Stay tuned for our coverage of the Made by Google event.
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