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Sony CFO Calls Xperia Brand 'Very Important' Part of Business Amidst Ongoing Challenges

Sony CFO Calls Xperia Brand 'Very Important' Part of Business Amidst Ongoing Challenges

Sony Xperia 1 VII sales were suspended in July, and the company announced a replacement program for the handset.

Written by Sucharita Ganguly, Edited by David Delima | Updated: 8 August 2025 11:43 IST

Photo Credit: Sony

Sony Xperia 1 VII was launched in select global markets in May

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Highlights

Sony has faced market stagnation with the Xperia series in Japan
The company has not launched any other handsets this year
The Sony Xperia 1 VII comes with a Snapdragon 8 Elite SoC

Sony revealed its Xperia 1 VII smartphone in select global markets in May. After an increase in reports of glitches affecting several units, the company halted sales and launched a replacement scheme for the new handset. The Japanese firm has yet to introduce any other smartphone models this year. Following speculation that the Japanese tech giant might exit the smartphone market entirely, a recent statement from Sony Group's CFO indicates that the company plans to continue developing new handsets, especially its Xperia range.

Sony CFO Says Firm Continues to Focus on Smartphone Business

During the firm's financial results briefing on Thursday, Sony Group Chief Financial Officer (CFO) Sue Lin claimed that the Xperia brand is a "very important business" for the company, according to a recent CNET Japan report. She added that the company intends to continue its focus on the smartphone business, as well as other communication technologies beyond handsets.

The comments followed a glitch that affected the company's latest smartphone, the Sony Xperia 1 VII. Soon after the launch, reports surfaced of several units of the handset shutting down, rebooting randomly, or failing to power on, prompting the company to temporarily suspend sales. The company later announced a free replacement program for all eligible devices.

Sony Xperia 1 VII With Snapdragon 8 Elite Chipset Goes Official

Aside from this fiasco, Sony has faced stagnation with the Xperia series, particularly in the Japanese market, according to the report, which has also raised concerns about the company's potential withdrawal from the smartphone business. The Japanese tech giant has yet to launch any other handset in 2025, and this has only fuelled these speculations.

However, the latest comments from the Sony Group's CFO indicate that Sony plans to continue making more smartphones, and we can expect more Xperia models to debut in the future.

Sony Sold 2.5 Million PS5 Units in First Quarter of FY 2025

The Sony Xperia 1 VII comes with a Snapdragon 8 Elite chipset, a 5,000mAh battery and a triple rear camera setup with Sony Alpha technology, including Exmor T and RS sensors, led by a 1/1.35-inch 48-megapixel main sensor.

Sony Xperia 1 VII

KEY SPECS
NEWS

Display 6.50-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 12GB

Storage 256GB

Battery Capacity 5000mAh

OS Android 15

Resolution 1080x2340 pixels

More Sony mobiles Sony mobiles price in India

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Further reading: Sony Xperia 1 VII, Sony Xperia 1 VII Features, Sony Xperia 1 VII Price, Sony Xperia 1 VII Sales Halt, Sony CFO, Sony

Sucharita Ganguly

Email Sucharita Ganguly

Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More