Spice Unveils 'Smartphone Spa' for All Brands

Spice Retail on Thursday has unveiled its first 'Smartphone Spa', a concept where users can buy skins and other accessories as well as get repairs done for any brand of smartphone.

"As the store is located in the heart of the national capital, Connaught Place, scurrying for customer care centres will now become a thing of the past," said Prashant Bindal, Group CEO, Spice Retail Ltd.

Spice Retail, which runs a chain of retail outlets under 'Spice HotSpot' brand name, plans to set up similar spas in Bangalore and Kolkata as well.

"People invest good sum of money in buying a smartphone but when it comes to accessories like screen guards and skins, or even customer support, they have to look around for places. Spice Smartphone Spa will be a one-stop shop," Bindal told PTI.

He added that customers will be able to get services starting Rs. 100 upwards depending on their choice.

"Even for repair work, customers can drop their devices and we will send it to the authorised service centre," he said.

Asked about the idea behind the concept, Bindal said the move will help the company build loyalty.

"Consumers can come in and get customised skins at affordable prices. We expect a lot of students to come in," he added.

Bindal said after seeing the response, the company will decide on how the concept will be expanded.

"We may have one such spa for a cluster of stores. There is huge potential in cities like Bangalore and Kolkata, we would look at them," he said.

Written with inputs from PTI