Vivo, Transsion Holdings to Launch Smartphone With Rollable Display in 2024: Report

Transsion Holdings showcased its Tecno Phantom Ultimate prototype with a rollable display in September last year.

Vivo, Transsion Holdings to Launch Smartphone With Rollable Display in 2024: Report

Photo Credit: Samsung

Samsung's Flex Hybrid concept has simultaneous sliding and folding capabilities

Highlights
  • Rollable displays can retract and extend at the tap of a button
  • Motorola showcased its rollable concept at the MWC in March
  • Rollable smartphones could bring some competition for foldable devices
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Vivo entered the foldable smartphone segment in April last year with the launch of the Vivo X Fold. The company followed up with the Vivo X Fold 2 with improved cameras and new internals. The Chinese smartphone brand is now looking to dip its toes into the rollable phone segment. Both Vivo and Transsion Holdings are reportedly working on slideable phones intending to launch them as early as the end of next year. The latter already previewed its slideable handset named the Tecno Phantom Ultimate in September last year. Vivo and Transsion are expected to beat Samsung in the race to release the first rollable phone.

As per a report by the Elec, both Vivo and Transsion Holdings are gearing up to unveil the world's first rollable screen smartphone. The report quoting industry insiders notes that the handsets will debut by the end of the coming year. The rollable handsets will have a partially expanded screen and their screens will be capable of extending or shrinking with the press of a button.

If Vivo or Transsion manage to launch handsets with the rollable display form factor in 2024, they would surpass and grab some of the market share for rollable display handsets from Samsung, which is currently leading the way in the foldables market.

Transsion Holdings, which owns brands including Itel, Tecno, and Infinix, showcased its Phantom Ultimate prototype with a rollable display in September last year. At the tap of a button, the phone's 6.55-inch display starts to expand to 7.11 inches, with a form factor of a small tablet. The Tecno Phantom Ultimate packs a low-temperature polycrystalline oxide (LTPO) thin-film transistor (TFT) rollable display made by CSOT. The 7.11-inch display claimed to have a 1,596x2,296 resolution and a pixel density of 388ppi.

Other prominent handset makers including Motorola, Samsung, LG, and TCL announced similar concepts in recent years. Motorola showcased a rollable Rizr concept at the Mobile World Congress (MWC 2023). Samsung also previewed its prototypes at CES in January. Samsung's Flex Hybrid concept has simultaneous sliding and folding capabilities and it can switch between 10.5-inch and 12.4-inch screen sizes when opened. LG, which shut down its mobile phone business in 2021, unveiled the world's first rollable smartphone at the CES 2021. Oppo has also made a rollable phone concept with a 6.7-inch screen that can transform into a 7.4-inch mini tablet-sized display.


Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2024 hub.

Nithya P Nair
Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More
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