Xiaomi Leads Indian Smartphone Market With 20 Percent Share in Q2 2022, CMR Report Says

Apple topped the super-premium segment with 78 percent market share with iPhone 12 and iPhone 13 series making up the majority of iPhone shipments.

Xiaomi Leads Indian Smartphone Market With 20 Percent Share in Q2 2022, CMR Report Says

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While Xiaomi led in overall smartphone market share, Apple topped the super-premium segment

  • Xiaomi saw a 22 percent decline in sales volume in India
  • Samsung was second with 18 percent market share
  • Realme shipments grew 22 per cent in the overall smartphone market

Chinese smartphone company Xiaomi led the Indian smartphone market during the April-June 2022 period despite a 22 percent decline in its sales volume, a Cyber Media Research (CMR) report said on Thursday. Xiaomi stayed on top position with 20 percent market share, followed by Samsung with 18 percent share. The Korean phone maker, however, led the growth in 5G phone category with 28 percent market share in that segment, according to the report.

CMR report estimates that 5G smartphone shipments grew 7 percent quarter-on-quarter (QoQ) and a stupendous 163 percent year-on-year during the April-June 2022 quarter.

Apple topped the super-premium (Rs. 50,000 — 1,00,000) segment with 78 percent market share with iPhone 12 and iPhone 13 series contributing the majority of the iPhone shipments during the quarter, the report said.

"Shipments of 5G capable smartphones have been growing robustly over the last few quarters. With the completion of 5G auctions, and anticipated roll-out of 5G services in India shortly, there will be further momentum in 5G smartphone shipments. During the second quarter of 2022, consumer demand ebbed owing to the overall macro-economic environment," Menka Kumari, CMR analyst for Industry Intelligence Group, said in a statement.

In overall smartphone market, Realme shipments grew 22 percent and the company maintained its third spot with 16 percent share. Vivo and Oppo followed Realme at fourth and fifth spot with 15 and 10 percent market share, respectively.

Chinese feature phone maker Itel occupied top spot in the feature phone segment with 25 percent market share. It was followed by Lava whose shipment grew by 21 percent, helping the home-grown mobile company to capture 21 percent share in the feature phone category.

Samsung occupied third spot in the feature phone market with 11 percent market share despite a dip of 25 percent in shipment volume.

Nokia's shipment volume declined by 8 percent and its market share slipped to 10 percent in June quarter from 11 percent in March 2022 quarter, according to the report.

CMR estimates the overall smartphone shipments to touch 174 million mark in the calendar year 2022.

"We anticipate the second half (H2) of 2022 to potentially see some easing of supply-side constraints on the run-up to the festive season.

"With major smartphone brands lining up their flagship launches in H2 2022, consumer demand in the premium smartphone segment will continue to remain robust with strong consumer appetite to switch and upgrade," said Amit Sharma, CMR analyst for Industry Intelligence Group.

Xiaomi India speaks exclusively to Orbital, the Gadgets 360 podcast, on their plans for 2022 and pushing for 120W fast charging with the 11i HyperCharge. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Further reading: Xiaomi, CMR, Samsung, Apple, Itel, Lava, Realme
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