Xiaomi Said to Be Set to Blow Past 2017 Revenue Target

Chinese smartphone maker Xiaomi has told bankers it would top its annual revenue target by as much as 18 percent, sources with knowledge of the matter said, marking a comeback from a sales slump in recent years that triggered a business overhaul.

Xiaomi, which has been hearing bank pitches for what could be the world's biggest tech float next year, will rake in a net profit of at least $1 billion (roughly Rs. 6,404 crores) in 2017, banker projections based on the company's revenue estimate of $17 billion to $18 billion (roughly Rs. 1,088,68 crores to Rs. 1,15,292 crores) show. Profits are estimated to reach about $2 billion in 2018.

The calculations also take into account data on operating costs provided by the company, said the sources with knowledge of the discussions. They spoke on condition of anonymity because the information was not public.

Bankers and analysts expect Xiaomi's profits to continue growing sharply into 2019, which one source said would make a $100 billion (roughly Rs. 6,40,497 crores) valuation at IPO look "reasonable".

A spokeswoman for Xiaomi - that is expected to soon mandate its leading banks for an IPO - confirmed the company had topped the annual revenue goal, of about $15 billion (roughly Rs. 96,074 crores), but declined to comment on IPO-related matters or its financials.

"We have never externally disclosed any expected net profit and growth data and we do not respond to irresponsible speculation and rumours," she said.

Xiaomi was valued at $46 billion (roughly Rs. 2,94,629 crores) in a 2014 funding round, the world's most valuable startup for a brief period. Its sales stagnated over the next two years as the firm overextended itself launching in new markets while being hammered at home by rivals including Huawei Technologies, Vivo and Oppo.

The maker of budget smartphones has since branched out into selling accessories and home appliances. In the third quarter of this year, Xiaomi overtook Apple to become China's No.4 smartphone vendor, according to International Data Corp (IDC).

Xiaomi has also has re-launched sales in dozens of countries, including Indonesia, Vietnam, Russia and the United Arab Emirates. The company was worth about $55 billion (roughly Rs. 3,52,252 crores) at the end of June, one person close to the company has said.

"This is a good time for them (Xiaomi) to list because right now they are on a roll," said IDC's senior research manager for client devices, Kiranjeer Kaur.

"If they get a good valuation, they will get it now," Kaur said. She, however, cautioned that the company needed to focus on retaining customers.

"Xiaomi will need to make sure that users upgrade to higher-end Xiaomi from lower-end Xiaomi instead of ditching it for other brands," she added.

© Thomson Reuters 2017