Home
Mobiles
Mobiles News
Yu Expects 50 Percent of Sales to Come From Physical Stores This Year

Yu Expects 50 Percent of Sales to Come From Physical Stores This Year

By Press Trust of India | Updated: 2 June 2016 10:45 IST

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Yu launched Yunicorn on Tuesday at Rs. 12,999.
The price will increase to Rs. 14,999 after a month of Flipkart sale.
Yu went offline to sell its smartphones last year.

After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 percent of its sales to come from the brick-and-mortar channel this year.

In November last year, Yu had started selling its handsets offline in partnership with Reliance Retail.

"We did a small trial with them (Reliance) and we received an overwhelming response. The online route has done well for us. But there is a huge market opportunity in the offline space and that is growing. That is why, we want to expand our presence in the offline market as well," Yu Televentures founder Rahul Sharma told PTI.

He added that the company expects to be present across 50,000 points by the end of the year.

Yu's rivals, Xiaomi and Motorola, which had launched operations in India through the online route, have expanded their presence in the offline space to cater to the huge demand in the Indian market.

India is one of the fastest growing smartphone markets globally.

Yu Tuesday launched its new handset - Yunicorn - priced at Rs. 14,999; with an introductory price of Rs. 12,999. The device will be sold through Flipkart exclusively for a month and then through other channels.

Sharma said the company will not leverage its parent, Micromax's distribution network.

"We are doing this on our own and are appointing distributors... In a year's time, we expect online-offline sales ratio to be 50:50," he said.

The company, which previously had five devices in its portfolio, sold over 2 million units. Sharma declined to comment on sales targets for this year.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.