Disney Found Substantial Number of Twitter Users Fake in 2016, Says Former CEO Bob Iger

Walt Disney had planned to purchase Twitter but decided to not go ahead with the deal.

Advertisement
Written by Siddhant Chandra, Edited by Richa Sharma | Updated: 8 September 2022 17:06 IST
Highlights
  • Iger did not reveal number of bots in relation to Disney’s findings
  • He didn't go ahead with the deal due to nastiness of discourse on Twitter
  • Twitter claims less than 5 percent of its users are fake

Elon Musk has accused Twitter of misrepresenting number of bot accounts on its platform

Photo Credit: Reuters

Disney had purportedly weighed the option of purchasing Twitter back in 2016, revealed former Disney CEO Bob Iger while speaking at the Code Conference in Beverly Hills, California, on Wednesday. Iger claimed that Disney discovered, with the help of Twitter, that a 'substantial portion' of Twitter's user base consisted of fake accounts. Walt Disney and Twitter were purportedly ready to enter negotiations when Iger decided to walk away from the deal. However, Iger did not mention a specific number when talking about the number of fake accounts.

As per a Reuters report, Iger — former CEO of Disney — revealed that the company was in talks with Twitter to purchase the social media platform in 2016. Without mentioning a specific number, he suggested that "a substantial portion" of Twitter users "were not real."

Advertisement

Twitter has maintained its claim that less than 5 percent of "monetisable" Twitter users are bot or spam accounts. The social media company is currently embroiled in a legal battle with Elon Musk who pulled out of a $44 billion (roughly Rs. 3.5 lakh crore) takeover deal.

Musk and Twitter are set to go for a five-day trial, which will take place in October.

Advertisement

Notably, Iger had mentioned in his memoir "The Ride of a Lifetime" that he had decided to not go ahead with the Twitter takeover deal in 2016 due to concerns about the "nastiness" of the discourse on the social media platform.


This week, we discuss Android 13 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Disney, Wal Disney, Twitter, Bob Iger
Advertisement

Related Stories

Popular Mobile Brands
  1. Here's When the Vivo S2 FE Could Launch in India: See Expected Price
  2. iPhone 17 Pro Reliance Digital Offer: How to Get It Under Rs. 60,000
  3. Apple Pay India Launch Appears Closer as New Job Listings Surface
  4. Meta Connect 2026: New AI Glasses, Meta VR Glasses, Muse Revealed
  1. Bitcoin Slips Below $85,000 as Rising Treasury Yields Pressure Crypto Market
  2. Amazfit T-Rex Dual Solar Launched With Dual-Sided Solar Charging, Up to 25 Days of Battery Life: Price, Features
  3. OnePlus 16 Camera Specifications Revealed; Will Feature a 200-Megapixel Primary Camera and More
  4. Bethesda Says Obsidian's Creative Identity Will Not Change After Xbox Restructuring
  5. Gemini Gets New Connected Apps for Adobe, Airtable, Peloton, SeatGeek and More
  6. Apple’s 20th Anniversary iPhone Said to Favour Unique Display Over Advanced Technology
  7. iPhone 17 Pro Reliance Digital Offer: How to Get It Under Rs. 60,000
  8. Everything Announced at Meta Connect 2026: Ray-Ban Meta Audio, Meta VR Glasses, Muse and More
  9. YouTube Announces New AI Tools for Creators, Ask YouTube Shopping Features and Shorts Series
  10. Apple Pay India Launch Appears Closer as New Job Listing for Payments Role Surfaces
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.