Twitter to launch mobile advertising product for app-install ads: Report

Advertisement
By NDTV Correspondent | Updated: 28 March 2014 13:29 IST
Twitter to launch mobile advertising product for app-install ads: Report
Twitter Inc plans to release a mobile-advertising product in the next few weeks that will allow app-makers to encourage downloads of their software, Bloomberg reported citing people familiar with the matter.

The format will lead users to the advertiser's page in a mobile app store where they can download the software, Bloomberg said.

There had been speculation that Twitter and other Internet firms would try their hand at this sort of marketing, which has proven lucrative for Facebook.

Twitter expects the app-install advertisements to attract advertisers in the e-commerce and gaming industries, according to Bloomberg.

Twitter representatives were not immediately available to comment.

Advertisement

Yahoo earlier this year also started testing app-install ads across its mobile services, a move indicate the importance Yahoo is giving to the growing market for mobile apps, and its own demographic, having already announced in January it expected to have more mobile users than desktop users by the end of 2014.

A Yahoo spokesperson had in March said: "We're testing in-stream ad opportunities with an initial group of advertisers who have mobile apps and want to connect directly with audiences across Yahoo mobile apps and sites. The purpose of these native ads is to help brands drive downloads of their mobile apps. These tests will begin to appear across all of our properties where in-stream ads run on iOS and Android devices."

The market for mobile device advertising doubled in 2013 to $17.9 billion and is on pace for strong gains this year, led by Facebook and Google, a market tracker said Wednesday.

Advertisement

The research firm eMarketer said mobile ad spending increased 105 percent last year and is expected to jump another 75 percent in 2014 to more than $34 billion.

Twitter also saw strong gains but its share was a modest 2.4 percent from 1.5 percent in 2012.

Advertisement

Written with inputs from AFP and Reuters

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Twitter
Advertisement

Related Stories

Popular Mobile Brands
  1. Tecno Pova 7 5G, Pova 7 Pro 5G Launched in India: Price, Availability
  2. Here's How Much the Vivo X Fold 5 and Vivo X200 FE Might Cost in India
  3. Apple Plans to Launch M5-Powered MacBook Pro This Year: Report
  4. Samsung Galaxy Z Fold 7 Hands-On Images Suggest It Might Sport This Design
  5. The Good Wife OTT Release Date: When and Where to Watch it Online?
  6. Google to Offer $100 Cash or $150 Store Credit for Pixel 6a Trade-Ins
  1. YouTube to Revise Monetisation Policy to Target Mass-Produced and Repetitive Content
  2. Google Pixel Buds 2a and Pixel Wireless Charger Tipped to Launch Alongside Pixel 10 Series
  3. Telegram Rolls Out Checklists, Suggested Posts and Monetisation Tools in Channels
  4. EA Is Shutting Down BioWare's Anthem Next Year
  5. NxtQuantum Announced as India’s Home-Grown Mobile Operating System, to Debut on AI+ Pulse and Nova 5G
  6. Tecno Pova 7 5G, Pova 7 Pro 5G Launched in India With MediaTek Dimensity 7300 Ultimate SoC
  7. Google Pixel 6a Owners Eligible for $100 Cash or $150 Store Credit Under Battery Performance Programme
  8. Meta AI Chatbots Will Soon Send Users Proactive Follow-Up Messages to Boost Engagement: Report
  9. Android 16’s Live Updates to Show Active Navigation, Ongoing Phone Calls, and More on Lock Screen
  10. Helldivers 2 is Coming to Xbox Series S/X Next Month, Pre-Orders Now Live
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.