Lenovo Refused to Sell Surface Pro 3 as Microsoft Is a 'Competitor'

Advertisement
By Robin Sinha | Updated: 16 October 2015 19:26 IST

While Dell and HP last month agreed to become global sellers of Microsoft Surface Pro 3 tablet-cum-laptop, Lenovo declined the proposal, but kept mum about its reasons. Lenovo's COO has now revealed the reason Lenovo stayed away from the deal was because that would mean selling the products of a competitor.

Speaking with The Register, President and COO of Lenovo, Gianfranco Lanci, said that Microsoft asked him more than a year ago "and I said no. I don't see any reason why I should sell a product from within brackets, competition." He added that Lenovo considers Microsoft "partner on certain things" and a "competitor" in other fields.

Speaking to Dell and HP, the publication got responses from the companies, defending their decision to partner with Microsoft.

Advertisement

Dell's Chief Commercial Officer, Marius Hassm said that Microsoft asked Dell to take care of their devices, manage, and deploy. "We could tell those customer sorry we are not interested because its a competing product, or we could say 'Mr and Mrs customer we'll take care of you', and that's what we did."

HP CEO Dion Weisler said that the company considered the proposal because of the customer pull. "These are customers we have been working with for many, many years and we don't simply want to cede those relationships to a competitor, so we said 'OK, we'll participate in that'."

Microsoft revealed its Surface Pro 3 in May last year. The hybrid tablet features a 12-inch 2160x1440 pixel display, and came with Windows 8.1 Pro out-of-the-box. It is available in choice of Intel i3, i5 and i7 processor variants, and features 4GB of RAM. Also featured is a 64GB of inbuilt storage and a 5-megapixel rear camera. The device got its successor earlier this month. The Surface Pro 4 was announced alongside the Surface Book, Microsoft's first laptop.

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Advertisement

Related Stories

Popular Mobile Brands
  1. Amazon Great Republic Day Sale: Top Deals on Smartwatches Under Rs. 10,000
  2. Top Deals on Phones Under Rs. 50,000 During Amazon's Republic Day Sale
  3. OnePlus 15T Launch Timeline, Chipset Details Leaked
  4. Avatar: Fire and Ash OTT Release: When, Where to Watch the Sci-Fi Fantasy
  5. Amazon Great Republic Day Sale: Top Laptop Deals Under Rs. 40,000
  6. OpenAI Has Officially Confirmed Ads Are Coming to ChatGPT
  1. Avatar: Fire and Ash OTT Release: When, Where to Watch James Cameron’s Epic Sci-Fi Fantasy
  2. OpenAI to Begin Testing Ads in ChatGPT, Says Responses Will Not Be Influenced
  3. Gurram Paapi Reddy OTT Release: When, Where to Watch This Telugu Crime Comedy Thriller
  4. Hypothetical ‘Dark Stars’ Could Rewrite Early Cosmic History, Research Suggests
  5. Honor Magic 8 Pro Air Key Features Confirmed; Company Teases External Lens for Honor Magic 8 RSR Porsche Design
  6. Lava Blaze Duo 3 India Launch Date Announced; Colour Options Teased Ahead of Debut
  7. Resident Evil Requiem Gets New Leon Gameplay at Resident Evil Showcase
  8. After ChatGPT Translate, Google Releases Multiple Open-Source Translation Models
  9. Realme Buds Clip India Launch Timeline Confirmed: Expected Specifications, Features
  10. NASA's James Webb Space Telescope Might Have Spotted Hidden Supermassive Black Holes
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.