Jio Launches AI-Based Brand Engagement Platform Jio Interact

Jio has launched a new Artificial Intelligence (AI)-based feature called Jio Interact to boost brand engagement platform. Part of the MyJio app, the Jio Interact feature is the first such use of AI across the world and will reposition the way brands and customers think of engagement, the Mukesh Ambani-backed operator claims. The first service based on this feature is Live Video Call, which will allow users to make video calls with Bollywood superstar Amitabh Bachchan anytime during the day, starting on May 4.

"The first of many services to be launched on this platform is the Live Video Call that features India's favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood's biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film '102 Not Out' in the most innovative way," a company statement said on Thursday.

With Jio's over 186 million subscriber base and another 150 million smartphone users, the statement said: "Jio Interact is poised to become the largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience."

Users can ask questions related to his upcoming comedy-drama film, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

"This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform has a unique auto-learning feature that helps improve the answering accuracy," the statement said.

It also said: "Positioned as VCBaaS (Video Call Bot as a Service), Jio Interact with its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc."