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Apple Hikes Pricing for Apps, In-App Purchases on the App Store in Several Countries

Apple will allow developers to preserve pricing for existing subscribers on the App Store.

Apple Hikes Pricing for Apps, In-App Purchases on the App Store in Several Countries

Photo Credit: Unsplash/ James Yarema

Apple says developers can also update the price of their apps and in-app purchases

Highlights
  • Apple's App Store price increases will be effective starting next month
  • Developers' earnings will be calculated on price exclusive of taxes
  • Apple has increased pricing in all countries that use the Euro currency

Apple on Monday announced that the prices of apps and in-app purchases on the App Store would increase in several countries from next month. the prices will apply to all purchases, except auto-renewable subscriptions, according to the Cupertino tech firm. The changes to pricing for Vietnam in specific, will reflect the regulations to collect applicable taxes. Apple has informed developers that their proceeds from sales would be calculated based on the tax-exclusive price. Developers will also have the option to update or preserve pricing for existing subscribers. 

In a blog post on Monday, Apple stated that pricing for apps and in-app purchases in several regions would be increased as early as October 5. The countries where apps will become more expensive include Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam. Apple says that all territories that use the Euro currency will also be affected by the increase in pricing. 

Apple also said that the increase in pricing in Vietnam would reflect new regulations applicable to the company, requiring it to collect and pay taxes, including a value added tax and corporate income tax, each at rate of 5 percent, 

Meanwhile, developers were informed that their earnings would be calculated on the price exclusive of taxes, and that the proceeds from App Store sales would be adjusted according to the change in pricing. 

The company also reminded developers that the price of apps and in-app purchases can be updated, while pricing for existing subscribers could also be preserved.  


Apple unveiled eight new products at its September ‘Far Out' event. Which ones will float — and which will sink? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Further reading: Apple, App Store, In App Purchases
David Delima
As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More
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