Home
Apps
Apps News
Tata Neu E Commerce App Launched, Brings all Tata Brands Under One Platform

Tata Neu E-Commerce App Launched, Brings all Tata Brands Under One Platform

Tata Digital, the group behind the new Tata Neu app, has been testing the app since last year.

By Press Trust of India | Updated: 8 April 2022 11:43 IST

Tata Neu E-Commerce App Launched, Brings all Tata Brands Under One Platform

Photo Credit: Instagram/ tatacompanies

Tata has been testing Tata Neu since last year as it geared up to play a big role in e-commerce

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Tata Neu brings all of Tata's brands in one platform
Tata group had acquired online players in various segments
This included grocery delivery platform BigBasket and 1Mg

Tata group on Thursday launched its super app Tata Neu bringing all its brands in one platform as it seeks to play a major role in the Indian e-commerce space currently dominated by the likes of Amazon and Flipkart.

In a social media post, Tata Sons Chairman N Chandrasekaran said Tata Neu combines the traditional consumer-first approach of the group with the modern ethos of technology.

Tata Discussion

Explore More...

"It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today," he wrote on LinkedIn.

Tata Neu 'Super App' With Deals, Offers, Payments Coming on April 7

The group has been testing the app since last year as it geared up to play a big role in the fast growing e-commerce space. It had acquired online players in various segments, including grocery delivery platform BigBasket and 1Mg, an online pharmacy.

"Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata," Chandrasekaran said.

Netflix Is Now Available on Tata Play Through Combo Packs

He further said, "Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience." As the Tata Neu app goes live today (April 7), Chandrasekaran said, "It makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join." Welcoming customers "to the Neu World", he said, "We look forward to learning continuously, to keep evolving, and meet the needs of our consumers."

Why are they still making more Harry Potter? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.