Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB)

  • Asus
  • 3 User Ratings
  • Last Updated: 20th January 2026
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Notify When Available 14,500 (Currently Unavailable)
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Key Specs
  • Display 5.50-inch (1080x1920)
  • Processor Qualcomm Snapdragon 430
  • Front Camera 8MP
  • Rear Camera 16MP
  • RAM 3GB
  • Storage 32GB
  • Battery Capacity 4100mAh
  • OS Android 6.0.1
Market Status Released
Release Date November 2016

Asus ZenFone 3 Max (ZC553KL) in Pictures

Asus ZenFone 3 Max (ZC553KL) Review

By Roydon Cerejo (Nov 9, 2016)
  • Good
  • Good design and build quality
  • Vibrant display
  • Capable cameras
  • Long battery life
  • Good audio quality
  • Bad
  • Hybrid SIM slot
  • Fingerprint sensor can be iffy
  • Weak gaming performance
  • No Gorilla Glass
  • A bit expensive

Taking a cue from Gionee’s Marathon series of smartphones, Asus introduced a new ZenFone Max model at the start of this year. The focus was on delivering the maximum possible battery life without making too many compromises. The result was a decent package that balanced performance and price well enough, while still delivering its key objective.

A few months later, we had a refreshed model, simply called the ZenFone Max (2016) (Review), which added a bit more processing power while maintaining the long battery life. Both were still entry-level offerings though, and now Asus diversifying the Max series and bumping it up to the mid-range segment with two new models with very similar names – the ZenFone 3 Max (ZC520TL) which sits in the sub-Rs. 15,000 price bracket and the ZenFone 3 Max (ZC553KL), which resides in the sub-Rs.20,000 segment. The ZC520TL variant features a smaller 5.2-inch, 720p display; a MediaTek SoC and 13-megapixel and 5-megapixel cameras whereas the higher priced model features a larger, 1080p display, Qualcomm SoC and 16-megapixel and 8-megapixel cameras. We have the latter of the pair in for review today.

This price bracket has some really good value-for-money offerings such as the Samsung Galaxy J7 Prime (Review) and Lenovo Z2 Plus (Review), both of which offer tremendous performance and features under Rs. 20,000. In fact, Asus’s very own ZenFone 3 Laser (Review) can be found for just a bit more than the ZC553KL’s Rs. 17,999 price tag. So, how does the Asus compare? Let's find out.

Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB) Price in India

Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB) price in India starts from ₹ 14,500. The lowest price of Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB) is ₹ 14,500 at Amazon on 20th January 2026. This Phone is available in 1 other variant like 2GB RAM + 32GB Storage with colour options like Glacier Silver, Sand Gold, and Titanium Grey.

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Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB) Full Specifications

General
Brand Asus
Model ZenFone 3 Max (ZC553KL)
Price in India ₹14,500
Release date November 2016
Form factor Touchscreen
Dimensions (mm) 151.40 x 76.24 x 8.30
Weight (g) 175.00
Battery capacity (mAh) 4100
Removable battery No
Colours Titanium Grey
SAR value 0.42
Display
Screen size (inches) 5.50
Touchscreen Yes
Resolution 1080x1920 pixels
Hardware
Processor 1.4GHz octa-core
Processor make Qualcomm Snapdragon 430
RAM 3GB
Internal storage 32GB
Expandable storage Yes
Expandable storage type SD card
Expandable storage up to (GB) 128
Camera
Rear camera 16-megapixel
Rear flash Dual LED
Front camera 8-megapixel
Software
Operating system Android 6.0.1
Skin ZenUI 3.0
Connectivity
Wi-Fi Yes
Wi-Fi standards supported 802.11 b/g/n
GPS Yes
Bluetooth Yes, v 4.10
NFC No
Infrared No
USB OTG Yes
Headphones 3.5mm
FM Yes
Number of SIMs 2
Wi-Fi Direct No
Mobile High-Definition Link (MHL) No
SIM 1
SIM Type Micro-SIM
GSM/CDMA GSM
3G Yes
4G/ LTE Yes
Supports 4G in India (Band 40) Yes
SIM 2
SIM Type Nano-SIM
GSM/CDMA GSM
3G Yes
4G/ LTE Yes
Supports 4G in India (Band 40) Yes
Sensors
Compass/ Magnetometer Yes
Proximity sensor Yes
Accelerometer Yes
Ambient light sensor Yes
Gyroscope Yes
Barometer No
Temperature sensor No
! Error or missing information? Please let us know

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Asus ZenFone 3 Max (ZC553KL) User Review and Ratings

2.7 3 ratings &
3 reviews
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