iQOO 15R

For a brand that built its reputation on the "performance-first" formula, iQOO has always been comfortable playing the disruptor. We've seen this strategy evolve over the years, where the goal isn't just to match the flagships, but to undercut them by focusing on raw power while trimming elsewhere. The "R" series formula is the latest iteration of this approach, a calculated attempt to keep the core internals of a near-premium smartphone intact while making sensible compromises to keep the price in check. It's a path that we have regularly seen OnePlus take, and now, iQOO is doubling down on that same philosophy with the new iQOO 15R.