Japan’s Casio Watch Brand Takes its G-Shock Line to Metaverse with Polygon: Details

Takahashi Oh, senior general manager of Casio’s timepiece division has said that the demand for experiences in the Web3 has increased in recent times.

Advertisement
Written by Radhika Parashar, Edited by Siddharth Suvarna | Updated: 6 September 2023 17:10 IST
Highlights
  • The metaverse market is growing among kids aged 13 and under
  • Casio’s creator pass NFT will allow access to its Discord channel
  • Casio aims to encourage watch wearing culture in the metaverse
Japan’s Casio Watch Brand Takes its G-Shock Line to Metaverse with Polygon: Details

Casio wishes to leverage the growing buzz around Web3 to engage with a younger userbase

Photo Credit: Casio Website

Casio, the 77-year-old watch brand founded in Japan, is giving a Web3 twist to its brand by bringing its sporty G-Shock wrist-watch line to the metaverse. In partnership with eco-friendly blockchain Polygon, Casio is set to launch a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs on September 23. These NFTs will act like a gate pass to Casio's new Discord channel via which, holders will be able to enter a contest to co-create potential designs for the passes.

Casio wishes to leverage the growing buzz around Web3 in order to engage with a younger, more tech-savvy consumer base with this metaverse foray. The brand is hence, taking a community-building approach to establish itself prominently in the virtual world.

“Co-creative projects include the G-Shock Creator Pass Colour Design Contest that will determine the pass design (colours, materials, and patterns). Submitted designs will be voted on by community members, and the winning entry will become the design for the actual pass,” Casio wrote in an official statement, detailing its intentions with this contest.

The 15,000 creator pass NFTs will be made available in Japan, India, the US, Germany, Italy, Netherlands, Spain, Portugal, and the UK among a few more nations. An announcement about this upcoming Casio competition has been published on X (formerly Twitter) as well.

Advertisement

Takahashi Oh, senior general manager of Casio's timepiece division has said that the demand for experiences in the Web3 has increased, as per a report by Decrypt.

“The co-creation of the Virtual G-Shock Project aims to foster a culture of wearing watches in the virtual world,” the report quoted Oh as saying.

Advertisement

The metaverse now has over 400 million unique average monthly users worldwide, an estimate by ByBit Learn said in February. Interestingly, 51 percent of the global metaverse users are aged 13 or under and most of them are either taking virtual classes or playing video games in these blockchain-based digital ecosystems.

Several brands are trying to set up shops in these virtual universes to tap into the potential userbase it could fetch from this age group. Lacoste, Tommy Hilfiger, Adidas, Nike, and Starbucks are among other brands that have also forayed into the metaverse sector.


Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Vivo X200 FE Global Launch Confirmed; Design Teased
  2. Poco F7 Launch Date, Price in India, Design and Key Features Leaked Online
  3. Poco F7 5G to Launch in India and Global Markets on This Date
  4. WhatsApp Is Finally introducing Ads on Its Messaging App
  5. Oppo Reno 14 5G Series, Watch X2 Mini, Enco Buds 3, Pad SE to Launch Globally
  6. OnePlus Nord 5 and Nord CE 5 Colour Options, Key Features Leaked
  7. Samsung Galaxy S25 Ultra Price in India Discounted for a Limited Time
  8. Hisense U7Q Mini-LED TV Launched in India With These Features
  9. Samsung Galaxy Watch 8 Series Design Revealed in New Leaked Renders
  1. Samsung Galaxy S25 Ultra Price in India Discounted for a Limited Time: Check Offers, Availability
  2. Poco F7 5G India Launch Date Set for June 24; to Debut in Global Markets On the Same Day
  3. Meta AI App Now Shows a Warning Message to Dissuade Users from Publicly Sharing Private Chats
  4. OnePlus Pad Lite, OnePlus Watch 3 43mm to Launch on July 8 Alongside Nord 5 Series
  5. Samsung Galaxy Watch to Get Bedtime Guidance, Vascular Load Features With One UI 8 Watch Update
  6. OnePlus Nord 5 and Nord CE 5 Colour Options, Key Specifications Leaked
  7. Trump Media Seeks SEC Approval for Bitcoin and Ethereum ETF
  8. Borderlands 4 Won't Cost $80 After All as 2K Confirms Pricing and Pre-Order Details
  9. Ace Now Streaming on Amazon Prime Video: What You Need to Know About Vijay Sethupathi Starrer Movie
  10. Dear Uma Now Available for Streaming on Sun NXT: What You Need to Know About Poetic Drama
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.