Google to expand Nexus program with Jelly Bean

Google is planning a major tactical change in Android strategy with the release of its next version Jelly Bean, reports Wall Street Journal. Company will partner multiple manufacturers to build several Nexus smartphones and tablets, which is a shift from company's previous practice of working with only one hardware manufacturer for a reference device.

This change can be associated with company's recent decision to revive the direct sales model for Galaxy Nexus in United States, which is reportedly going to expand with Jelly Bean release. The direct sales allow Google and hardware makers to exert more control on what apps and features go into the smartphone. Traditionally wireless carriers in countries like US and UK have controlled apps and the updates for Android devices, thus replacing even Google apps like search from the Android smartphones.

The Journal reports also claims that Mountain View now wants take its direct sales program to countries in Europe and Asia by selling smartphones and tablets via its websites and some retailers.

The plan also aims to appease hardware partners, who are wary of Google's purchase of Motorola Mobility and the fact that search giant might favour Motorola at their expense. However, under the new Nexus model, Google will be able to give early access to as many as five hardware partners including Motorola.

The next version of Android - Jelly Bean, is expected to launch later this year with new batch of Nexus devices ready for sale around Thanksgiving (on November 22 this year).

Google has not officially commented on these reports.