Twitter Users Watch More Movies Than Non-Users: Survey

The survey involving 1,000 US moviegoers aged 13-54 by the leading global information firm Nielsen revealed that Twitter users are 87 percent more likely than non-Twitter users to go watch a movie within the first 10 days of its opening.

They were also 340 percent more likely than non-users to have seen more than 12 movies in theatres over the last six months.

On an average, 58 percent of Twitter users were aware of 19 upcoming summer movies compared with 41 percent of non-users, Variety.com reported.

While 39 percent of users said they have tweeted about a movie, 32 percent have retweeted a movie-related tweet and 26 percent have replied to a movie-related tweet.

"Their frequent interactions on the platform mean they are also key influencers," Jennifer Prince, Twitter's industry director for entertainment, was quoted as saying.

About 54 percent of users said offline word-of-mouth is one of the top ways they hear about movie content, compared with 63 percent who cited social media.

On average, 60 percent of moviegoers surveyed were aware of upcoming movie sequels such as "Marvel's Avengers: Age of Ultrona" and Paramount's "Mission: Impossible - Rogue Nation".

"We leverage the real-time nature of Twitter communication to amplify and promote our trailers, photos and news," Doug Neil, senior vice president of digital marketing for Universal, was quoted as saying.

"Their rich media offerings allow us to present video within stream to our followers as well as to target potential moviegoers with our message," he added.