World Cup 2014 Hits Record 1 Billion Interactions on Facebook

Advertisement
By Reuters | Updated: 30 June 2014 17:32 IST
With 1 billion posts, likes and comments in just the first half of the World Cup, the soccer tournament is already the most talked-about event in Facebook Inc's decade-long history, data obtained by Reuters showed.

The soccer conversation measured between June 12 and June 29 involved 220 million people and 1 billion interactions, the Facebook data showed. And since the ball will be rolling for another two weeks, the tournament is set to break new records as the biggest social media event to date.

"People are having conversations on Facebook about what they watch in a really unprecedented scale," Nick Grudin, the company's director of partnerships, told Reuters.

(Also see: Facebook, Twitter, Google Score During World Cup 2014)

Advertisement

"In addition to sharing and connecting with friends, people are engaging in real time with the media and the public voices they care about most."

Advertisement

Facebook is the latest social media company to capitalize on TV-related traffic around big events like the World Cup, a trend started years ago by the microblog website Twitter Inc.

People use Facebook to comment about things they watch live, an interaction that could turn into a source of ad revenue for the company.

Advertisement

Facebook's record numbers were possible because of widespread mobile penetration. Seven out of 10 users globally connect to the network from mobile devices, which represent roughly 60 percent of the company's ad revenue.

There is also soccer's global appeal. The first week of the World Cup alone saw 459 million interactions on Facebook, more than this year's Super Bowl, the Sochi Winter Olympic Games and the Academy Awards combined.

Advertisement

The 1 billion mark was reached after traffic accelerated as the World Cup moved into the knockout round. On Saturday, more than 31 million people put up 75 million posts, likes and comments about Brazil's nail-biting victory over Chile, which propelled the home team to the quarter-finals.

"This Cup has been a catalyzing cultural moment for people around the world," Grudin said, "and we see it reflected on Facebook."

© Thomson Reuters 2014

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Brazil, Facebook, World Cup, World Cup 2014
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus Pad 2 With Dimensity 9400+ SoC to Launch Alongside OnePlus 15
  2. Vivo Confirms OriginOS 6 Update Schedule in India: See Release Timeline
  3. Red Magic 11 Pro Series With Liquid Cooling Launched at This Price
  4. Motorola G67 Power 5G Visits Geekbench With This Snapdragon Chipset
  5. OnePlus Ace 6 Design, Colourways Teased Ahead of China Launch
  6. Kantara: A Legend Chapter-1 Lands on Amazon Prime Video Soon
  7. iQOO Neo 11 Design Teased Again Ahead of Launch in China
  8. Redmi K90 Pro Max Design Teased; Will Debut With Bose-Tuned Speakers
  1. Vast Space to Launch Haven-1, the World’s First Private Space Station in 2026
  2. Atmospheric Carbon Dioxide Soars to 424PPM, Marking Biggest Yearly Jump Ever
  3. Black Hole Tears Star Apart, Sends Out Powerful Flares Six Months Later
  4. Shakthi Thirumagan OTT Release: When, Where to Watch Vijay Antony-Starrer Action Thriller Online?
  5. Former Assassin's Creed Boss Says He Was Asked to 'Step Aside' by Ubisoft
  6. Arshad Warsi's Bhagwat Chapter 1: Raakshas OTT Release: Everything You Need to Know About This Thriller
  7. Vivo Confirms OriginOS 6 Update Rollout Schedule in India: Check Full Release Timeline
  8. Huawei Nova Flip S Launched With 4,400mAh Battery, 2.14-Inch Cover Screen: Price, Features
  9. The Fantastic Four: First Steps Reportedly Set for OTT Debut Soon: All You Need to Know
  10. Huawei Nova 14 Vitality Edition Launched With 5,500mAh Battery, 50-Megapixel Selfie Camera: Price, Specifications
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.