CES 2020: Sony to Test Self-Driving Cars to Boost Sensor, Safety Tech; Unveils Electric Concept Car

Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors at CES on Monday.

Advertisement
By Reuters | Updated: 7 January 2020 18:52 IST
Highlights
  • Sony said it would start testing self-driving cars as early as this year
  • The company unveiled an electric concept car with 33 embedded sensors
  • Sony is aiming to start test rides during the next financial year

Sony has no plans to produce its own cars

Photo Credit: Mario Tama/ Getty Images North America/ AFP

Sony said it would start testing self-driving cars as early as this year to beef up the company's sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.

Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid-state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday.

The concept car, developed with the help of Bosch, Continental and other partners, also incorporates Sony's in-car entertainment systems with spatial audio technology.

Advertisement

Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto- related technologies, a spokesman said. The company has no plans to produce its own cars, he added.

Advertisement

Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor in sensors for automotive applications.

"It's not an exaggeration to say that mobile has been the mega-trend of the last decade," Sony Chief Executive Officer Kenichiro Yoshida said at a CES press conference. "I believe the next megatrend will be mobility."

Advertisement

© Thomson Reuters 2019


Will OnePlus Concept One be the most exciting announcement from CES 2020? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Sony, CES 2020, CES
Advertisement

Related Stories

Popular Mobile Brands
  1. Hidden Reason Behind Portugal's Deadly Earthquakes Finally Explained
  1. BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship
  2. Scientists Discover Hidden Mantle Layer Beneath the Himalayas Challenging Century-Old Theory
  3. Astronomers Propose Rectangular Telescope to Hunt Earth-Like Planets
  4. Microsoft Testing Native Clipboard Sync Feature to Share Text Between Windows PCs, Android Devices
  5. Su From So OTT Release: When and Where to Watch This Kannada-Language Horror-Comedy Online
  6. Sennheiser Momentum 4 Wireless 80th Anniversary Edition Launched in India With Up to 60 Hour Battery Life
  7. Call of Duty Film Adaption Said to Be a 'Priority' at Paramount, Negotiations on to Acquire Rights
  8. Cannibal Solar Storm May Trigger Auroras as Powerful Geomagnetic Storm to Hit Earth Soon
  9. Apple's iPhone 8 Plus Listed as Vintage Product Ahead of iPhone 17 Launch, 11-Inch MacBook Air Now Obsolete
  10. Hidden Reason Behind Portugal’s Deadly Earthquakes Finally Explained
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.