CES 2020: Sony to Test Self-Driving Cars to Boost Sensor, Safety Tech; Unveils Electric Concept Car

Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors at CES on Monday.

Advertisement
By Reuters | Updated: 7 January 2020 18:52 IST
Highlights
  • Sony said it would start testing self-driving cars as early as this year
  • The company unveiled an electric concept car with 33 embedded sensors
  • Sony is aiming to start test rides during the next financial year

Sony has no plans to produce its own cars

Photo Credit: Mario Tama/ Getty Images North America/ AFP

Sony said it would start testing self-driving cars as early as this year to beef up the company's sensing and safety technologies, as the Japanese electronics and entertainment giant accelerates its automotive push.

Sony revealed the plan as it unveiled an electric concept car with 33 embedded sensors, including image sensors and solid-state light detection and ranging (Lidar) sensors, at the Consumer Electronics Show (CES) in Las Vegas on Monday.

Advertisement

The concept car, developed with the help of Bosch, Continental and other partners, also incorporates Sony's in-car entertainment systems with spatial audio technology.

Sony is aiming to start test rides during the next financial year starting in April to check the performance of its auto- related technologies, a spokesman said. The company has no plans to produce its own cars, he added.

Advertisement

Sony dominates the market for smartphone image sensors, but has been trying to catch up with ON Semiconductor in sensors for automotive applications.

"It's not an exaggeration to say that mobile has been the mega-trend of the last decade," Sony Chief Executive Officer Kenichiro Yoshida said at a CES press conference. "I believe the next megatrend will be mobility."

Advertisement

© Thomson Reuters 2019


Will OnePlus Concept One be the most exciting announcement from CES 2020? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Sony, CES 2020, CES
Advertisement

Related Stories

Popular Mobile Brands
  1. Amazon Prime Day 2026 India Sale Set for July: Here's What to Expect
  1. Amazon Now Expands to More Indian Cities With New Micro Warehouses
  2. Amazon Prime Day 2026 India Sale Set for July: Here’s What to Expect
  3. Bakkt Acquires DTR to Build Stablecoin Settlement Layer
  4. Samsung India Mobile Chief Raju Antony Pullan Steps Down; Aditya Babbar to Reportedly Lead MX Operations
  5. Oppo Reno 16, Reno 16 Pro Set to Launch Later This Month; Pre-Reservations Begin
  6. Samsung Galaxy S26 Ultra Successor Might Skip the 3x Telephoto Rear Camera, Early Leak Suggests
  7. Drift Exploit Claims Its First Victim as DeFi Protocol Carrot Shuts Down
  8. Realme 16T Geekbench Listing Suggests Possible Performance Downgrade Over Realme 15T
  9. Microsoft Rolls Out Xbox Mode on Windows 11 PCs in Select Markets
  10. OnePlus, Nothing and More Smartphone Makers Reportedly Raise Prices of Their Mid-Range, Flagship Handsets as RAM Shortage Rages On
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.