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YouTube's New Likeness Detection Tool Explained: How to Sign Up, Data Usage Policy, and More

YouTube's New Likeness Detection Tool Explained: How to Sign Up, Data Usage Policy, and More

The new likeness detection tool is available via the Content detection tab in YouTube Studio.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 22 October 2025 12:28 IST

Photo Credit: Unsplash/ Christian Wiediger

The likeness detection tool was first announced at the Made by YouTube event last year

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Highlights

The feature helps creators flag videos imitating their face or voice
Creators must verify identity by submitting a photo ID and face video
The likeness data is stored for up to three years and can be deleted

YouTube on Wednesday launched a new tool to help creators identify and flag content that features their likeness generated using artificial intelligence (AI). First announced at the Made by YouTube event last year, this new technology can detect when a video is imitating the face and voice of a real person and enable creators on the platform to maintain control over their likenesses. Once verified, they can submit a request for the unauthorised content to be removed.

From how to sign up to how YouTube manages the creator's data, here's all you need to know about the new likeness detection feature.

What is Likeness Detection on YouTube?

As per YouTube, its likeness detection tool has been in the pilot phase till now. The company is now expanding its access to all creators who are part of the YouTube Partner Program over the next few months, it announced on its Creator Inside YouTube channel.

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With this tool, creators can detect, manage and request the removal of unauthorised videos, where their likeness has been altered or generated using AI. It is said to be a measure for safeguarding their audience against misleading content. The tool does this by referencing the appearances made by the creator on their channel, as well as a video of their face provided by them.

The new tool is available in YouTube Studio
Photo Credit: YouTube

The company says if a creator spots their likeness being used by another party on YouTube, they can submit a removal request for review, as part of the platform's privacy guidelines. The new likeness detection tool is available via the Content detection tab in YouTube Studio, alongside the existing Copyright option. Creators can find a new Likeness option in beta.

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How to Sign Up for Likeness Detection on YouTube?

There are several steps required before creators can begin using the new tool.

Photo Credit: YouTube

Step 1: First, they need to agree to YouTube using biometric technology to search for their likeness on its platform.

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Step 2: Next, they will be required to submit a photo ID and a video of their face. As per the company, this will be used as a reference for their likeness and to verify their identity.

Step 3: Once the aforementioned requirements are met, the platform will take up to five days to review the application. Creators will receive an email from YouTube to confirm their setup is complete.

How Does YouTube Manage the Data?

The company also explained how it will manage the data. It will give a unique identifier to the brief video of the creator's face, their full legal name, and the face and voice templates. It will be stored on YouTube's internal database for up to three years from the date of their last sign-in. The collected data will be treated in accordance with Google's privacy policies.

The likeness detection tool is an opt-in feature. Creators can opt out of it at any time by navigating to the Manage likeness detection tab in YouTube Studio. Their data will then be deleted from the system, the company further added.

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Further reading: YouTube, YouTube Studio, AI

Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More