Facebook Starts Auto-Playing Video App-Install Ads on Mobile

Facebook's business unit on Tuesday announced that the eligible video mobile app-install ads will now play automatically in News Feed, a feature that will help marketers spread the word even more. Of course, the general rollout of the auto-play app-install ads means Facebook users on mobile will discover such ads when browsing their News Feeds.

"As more and more people upload, share and discover video on Facebook, marketers are realising the value of video at every stage of the buying cycle, from awareness to conversion," noted the company in a blog post.

What this also means for users is that the Facebook app will consume more data as any 'eligible' app-install advertisement video will start playing automatically while scrolling through News Feed in Facebook apps on mobile.

It's not clear as yet if this is a permanent thing or not because Facebook on the post has noted, "The holiday season is one of the best times to market mobile apps, since many people receive new devices as gifts. In time for holiday advertising, we're announcing new buying, creative, and targeting options for Facebook mobile app ads."

(Also see: Facebook to pull ads from pages with sex, violence)

Another thing that Facebook has done is that the device targeting has been extended to include Amazon Fire tablets. Marketers will now be able to reach out to audiences on Fire tablets, just like they can when targeting Apple, Samsung and HTC devices. Developers can now visit the Amazon Appstore developer blog to learn about the new integration.

(Also see: Facebook Rolls-Out Single-Column Redesign to Pages Worldwide)

Additionally, the company has also shared some tips for the marketers to improve mobile app campaigns during the holidays.