Home
Cryptocurrency
Cryptocurrency News
BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship

BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship

The BCCI’s ban on cryptocurrency and real money gaming firms comes after the Online Gaming Act, 2025 was passed by Parliament.

Written by Rahul Dhingra, Edited by David Delima | Updated: 2 September 2025 21:33 IST

BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship

Photo Credit: Reuters

BCCI bans cryptocurrency and real money gaming firms from national team sponsorship in India

Highlights

BCCI Prohibits Crypto Firms From Cricket Sponsorship Rights
Ban Comes Amid Rising Scrutiny Of Crypto Promotions In India
Industry Sees Setback In Mainstream Adoption Opportunities

The Board of Control for Cricket in India (BCCI) on Tuesday announced that cryptocurrency firms and real money gaming companies will not be allowed to bid for the Indian national cricket team's lead sponsorship rights. The decision was revealed after the release of the BCCI's new Invitation for Expression of Interest (IEOI), which closes on September 16. Interested parties are required to pay a non-refundable registration fee of Rs. 5 lakh (plus GST) to participate in the bidding process.

This Ruling Highlights Rising Regulatory Pressure On Crypto Advertising In India

Companies involved in “crypto trading, crypto exchange, crypto token, online money gaming, betting, gambling services, or similar services” are expressly prohibited from applying for the sponsorship rights, as per the guidelines laid down by the BCCI. No exemptions will be given because the restriction also applies to the proxy branding and indirect partnerships with cryptocurrency companies. As a result, the restrictions on cryptocurrency sponsorships are more rigid than ever.

The ban comes after intensifying scrutiny of crypto promotions in India. Regulators have frequently raised concerns regarding investor protection, particularly in retail markets. Based on deceptive advertising campaigns with Bollywood celebrities, the Securities and Exchange Board of India (SEBI) previously proposed outlawing celebrity sponsorships of cryptocurrencies.

El Salvador To Host First Government-Backed Bitcoin Conference

BCCI's rejection of crypto and real money gaming firms from cricket sponsorships sends a clear message, as this space is among the high-visibility marketing opportunities in India. The ban underscores the challenges that crypto companies in India have to face as regulatory pressure mounts, while many of such companies are eager to use sports as a mainstream advertising avenue. This step also shows how sports institutions are aligning with financial regulators to reduce exposure to the volatility of high-risk assets.

As cricket is off-limits and advertising restrictions are tightening, exchanges and blockchain firms will need to explore different ways to capture the attention of Indian audiences.

Industry observers suggest that the exclusion of crypto companies from such a high-profile sponsorship opportunity could also limit the adoption of crypto trading in the eyes of the general public, as cricket is India's most-watched sport, and sponsorship visibility would have translated into mainstream acceptance. This move is also expected to trigger a wider debate on whether other sports bodies will follow the BCCI's footsteps in distancing themselves from the crypto sector.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Cryptocurrency, BCCI, Cricket, Gaming

Rahul Dhingra

Email Rahul Dhingra

Rahul Dhingra is a crypto writer at Gadgets 360, where he covers the exciting world of Cryptocurrency, Blockchain, Defi and Web3. Before joining Gadgets 360, he worked as a content specialist for a European-based Crypto Exchange. Rahul loves storytelling, not just through the written word but also through the visual medium. Beyond his professional life, Rahul is a sports fanatic. Whether it’s cricket or football, his passion for the game is contagious. More