Sony Posts Record Profit on Pandemic Demand for Consoles, TVs, Music, and Movies

Sony had expected growing pandemic demand for its devices and content to wane as coronavirus lockdowns eased.

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By Reuters | Updated: 5 August 2021 11:03 IST
Highlights
  • Sony in May said it expected to sell 14.8 million PS5 units
  • Sony has secured enough chips to achieve that production target
  • Higher production costs, however, dented profitability

Sony sees game console as a way to connect its consumer electronics with its growing content business

Sony raised its earnings outlook on Wednesday after a record first-quarter operating profit helped by pandemic stay-at-home demand for PlayStation 5 consoles, TVs, music, and movies.

Operating profit for the quarter ended June 30 rose to JPY 280.1 billion (roughly Rs. 18,970 crores) from JPY 221.7 billion (roughly Rs. 15,010 crores) a year earlier, topping the JPY 207.96 billion (roughly Rs. 14,080 crores) expected by 10 analysts, Refinitiv Eikon data showed.

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It raised its profit forecast for the year through March 2022 to JPY 980 billion (roughly Rs. 66,360 crores) from JPY 930 billion (roughly Rs. 62,965 crores), bringing it closer to the JPY 1 billion (roughly Rs. 680 crores) average estimate from 25 analysts.

Sony had expected growing pandemic demand for its devices and content to wane as coronavirus lockdowns eased, but with fresh waves of COVID-19 infections sweeping the world, restriction are still common.

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A shortage of semiconductors, however, which is also affecting the likes of Apple, means it cannot produce enough PlayStation games consoles to meet demand.

Those supply-chain constraints could also affect production of other consumer electronic devices, Chief Financial Officer Hiroki Totoki told a news briefing after Sony's results.

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"We use a lot of semiconductors and it is a source of concern," Totoki said. "We can't become complacent," he added.

Sony in May said it expected to sell 14.8 million PS5 units this fiscal year. Launched in core markets in November 2020, the console, which sells for as much as $500 (roughly Rs. 37,110 crores), quickly sold out.

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Sony has secured enough chips to achieve that production target, Totoki said.

Sony sees the game console as a way to connect its traditional consumer electronics with its growing content business by encouraging online game downloads and sign-ups for subscription services.

As it streamlines its consumer electronics business, Sony is beefing up its entertainment content and distribution business. In December it agreed to buy AT&T's animation business Crunchyroll with 3 million subscribers worldwide.

In June it bought Housemarque, a Finnish game software maker. 

Sony also increasing movie offerings on streaming services offered by Walt Disney and Netflix. as the pandemic delays movie theatre releases.

Higher production costs, however, dented profitability, the company said.

In May, the company indicated that it would continue to expand its content business through acquisition when it said it would spend 2 trillion yen over the next three years on strategic investments, including a push to expand subscribers to its gaming and entertainment services.

In its financial division, Sony posted a JPY 16.8 billion (roughly Rs. 1,140 crores) one-time loss resulting from an unauthorised fund transfer at a Bermuda subsidiary, SA Reinsurance, in May.

The company said it reported the payment to local authorities and was trying to recover the money.

© Thomson Reuters 2021


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Further reading: Sony, PlayStation 5, COVID-19, Netflix
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