Home
Tv
Tv News
Samsung Smart TVs Updated With Enhanced On Screen AI Search via Bixby Voice Assistant

Samsung Smart TVs Updated With Enhanced On-Screen AI Search via Bixby Voice Assistant

Samsung is currently rolling out the advanced Bixby search features for its 2025 range of smart TVs in South Korea.

Written by Dhruv Raghav, Edited by David Delima | Updated: 7 August 2025 15:32 IST

Samsung Smart TVs Updated With Enhanced On-Screen AI Search via Bixby Voice Assistant

Photo Credit: Samsung

Samsung smart TVs will now be able to offer information about on-screen content

Add Gadgets360 As A Trusted Source

Highlights

Samsung is currently rolling out the update in South Korea
For now, the rollout is limited to its 2025 Samsung smart TV range
The company has not announced a release date for India

Samsung is updating its on-screen search experience to offer a more conversational and personalised experience to its smart TV users. To make this possible, the company is releasing an advanced version of the artificial intelligence (AI)-powered Bixby voice assistant, integrating it with the Samsung Vision AI ecosystem. It is currently being rolled out in South Korea, exclusively to its 2025 smart TVs, with a phased wider rollout starting soon. Users will be able to initiate conversations by pressing the mic button on their Samsung smart TV's remote.

Samsung Smart TVs to Offer Conversation-Based Search Experience

The company says that its 2025 smart TVs in South Korea are receiving an update that offers an improved on-screen search experience with Samsung Vision AI. The update brings a “more advanced” Bixby voice assistant, which is tailor-made to offer "natural, intuitive, and seamless information discovery," according to Samsung.

Users can press the mic button to start a conversation without giving a prompt or going into a menu in the smart TV. According to Samsung, the improved Bixby remembers and understands context and follow-up questions, providing a more “fluid” and conversational interaction.

Samsung Reportedly Rolls Out One UI Update for Smart TVs With These Features

Apart from searching for shows and movies, users can ask Bixby general questions as well. For example, people can ask about the height of Mount Everest, and the Samsung smart TV, with Bixby's help, will provide an answer to the query.

Additionally, a Samsung smart TV owner can also quiz Bixby about the on-screen content, as the generative AI agent can also retrieve information from what is being displayed on the screen. The new update also integrates Bixby into the Click to Search feature.

The company claims that this would make discovering shows, movies, and live TV channels easier. It will also allow users to ask about an actor, a show, and on wider range of topics, like recipes for dishes, while a user watches a cooking show.

Samsung smart TVs will now be able to detect, connect, and control appliances with Samsung SmartThings, enabled by the integration of “a more advanced” Bixby. Users can, with a voice command, turn off their different connected appliances or set the temperature of their air conditioners, directly from their TVs.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Samsung Smart TV, Bixby, AI search, Samsung

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More