Home
Internet
Internet News
Microsoft Edge to Target Heavy Google Chrome Users With More Persuasive Prompts: Report

Microsoft Edge to Target Heavy Google Chrome Users With More Persuasive Prompts: Report

Here's how Microsoft might try to convince you to switch to Edge from Chrome, depending on how often you use Google's web browser.

Written by Dhruv Raghav, Edited by David Delima | Updated: 13 August 2025 12:55 IST

Microsoft Edge to Target Heavy Google Chrome Users With More Persuasive Prompts: Report

Microsoft Edge could be trying to eye a bigger market share

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Google Chrome web browser reportedly holds the biggest market share
Microsoft Edge is not showing such warnings for the first time
Microsoft Edge does not display the same warning for other browsers

Google Chrome commands the biggest browser market share in 2025. With an almost two-thirds market share, it is safe to assume that Chrome will remain the most widely used browser for the foreseeable future. Rival Microsoft has been trying to convince people to switch over to Edge for years, by telling users that it uses the same technology as Chrome. Now, Microsoft is reportedly working on new prompts that tell regular Chrome users to switch to its Edge browser.

Microsoft Edge's Upcoming Prompts Could Focus on Some Chrome Users

Microsoft already shows Google Chrome users a prompt to switch Microsoft Edge, but the browser could eventually show heavy Chrome users a prompt to pin the browser to their taskbar. A new set of feature flags spotted by Windows Latest such as "msPinningCampaignChromeUsageGreaterThan90Trigger" indicate that Microsoft could focus on users who spend more than 90 percent of their time browsing the internet on Chrome.

Similarly, the company could be looking at users who are "engaged" with Chrome as well as users who do not use the browser, and the former could be targeted using a feature behind the "msPinningOnCloseCampaignsChromeEngagedUser" flag spotted by the publication. There's no word on how Microsoft will measure a percentage of usage, or how much usage will be enough for them to be considered as "Chrome engaged".

Microsoft Adds New AI Features in Edge Browser, Offers Them for Free

Microsoft currently displays a prompt on top of Google's web page, after a user downloads Chrome using Microsoft Edge. The banner covers the top of the webpage from left to right. When a person boots a new device running Windows, Microsoft Edge is the only browser that comes as the default, but several users use it to download a third-party browser of their choice.

It's worth noting that, Microsoft Edge doesn't show a user the same prompt when one downloads other web browsers, such as Opera and Firefox. According to BackLinko's statistics, Google Chrome currently holds the top spot, commanding a 66.6 percent market share in 2025. Microsoft Edge has a 5.23 percent share, followed by Mozilla Firefox with a 2.57 percent share, Samsung Internet with a 2.57 percent share, and Opera with a 2.27 percent share.

This has been a longstanding trend, where Google Chrome has been a popular choice for users. Microsoft Edge displaying this prompt is not the first time the tech giant has tried to get more people to start using its browser by dissuading them.

Microsoft Edge was launched in January 2020, and Microsoft's prompts to use its browser began to show up around December 2021. At the time, the prompts displayed messages like Chrome is “so 2008!” but Microsoft Edge is new. This warning appeared on devices running Windows 10 and Windows 11. Moreover, the prompt did not appear as a pop-up or notification. Instead, it was integrated into the Edge, appearing on the webpage itself.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Google Chrome, Microsoft Edge, Browser Engines, Web Browsers

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More