Nvidia's Latest GPUs Aim to Boost the Realism of Graphics

Advertisement
By Reuters | Updated: 21 August 2018 16:10 IST

Nvidia on Monday released a new generation of gaming chips - graphics processing units or GPUs - that combine its latest "ray tracing" technology and artificial intelligence to give gamers access to more realistic graphics.

At a Gamescom 2018 press conference in Cologne, Germany, Nvidia rolled out its newest generation of GPUs - the GeForce RTX 2070, GeForce RTX 2080, and GeForce RTX 2080 Ti. They are based on its recently launched chip blueprint called "Turing," which Nvidia is also using for higher-priced chips announced last week for game designers, movie makers and other computer graphics professionals.

Advertisement

The GPUs will range from $499 to $999 (roughly Rs. 35,000 to Rs. 70,000) and will be available in retail stores starting September 20, Chief Executive Jensen Huang said at the event.

The biggest selling point of the GPUs released on Monday is an improvement in so-called "real-time ray tracing," or the ability for the chip to simulate how light rays will bounce around in a visual scene, which helps video games and other computer graphics more closely resemble shadows and reflections in the real world.

Advertisement

Part of how the new GPU achieves high-resolution graphics quickly is a special section of the chip that finishes most of the image but then uses artificial intelligence to guess what the unfinished pixels should look like. That task was difficult to do well in the past, Huang said in his presentation.

"We're using artificial intelligence to generate resolution that we otherwise wouldn't have," Huang said. "We can now for the very first time generate missing pixels that are actually right."

Advertisement

Gaming produced $5.5 billion (roughly Rs. 38,000 crores) of Nvidia's $9.7 billion in revenue for its most recent fiscal year, up 36 percent from the year before. Last week, Nvidia's largest and oldest business of selling graphical processing units, or GPUs, for video game players beat analyst estimates, bringing in $1.8 billion compared with estimates of $1.75 billion.

© Thomson Reuters 2018

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Nvidia
Advertisement

Related Stories

Popular Mobile Brands
  1. iQOO Z11 India Launch Timeline, Price Leaked; Could Feature This Chipset
  2. Top OTT Releases This Week: Dhurandhar 2, Inspector Avinash S2, Kartavya, and More
  3. Canon EOS R6 V Targets Filmmakers With 7K Video, Built-In Cooling Fan
  4. Moto G37 Power, Moto G37 India Launch Date, Key Features Confirmed
  5. Vivo X300 Ultra, Vivo X300 FE Go on Sale in India With These Offers
  6. Dell Refreshes Its Alienware 15 Laptop, Announces New Dell 14S, 16S Models
  7. Here's How Much the HMD Vibe 2 5G Could Cost in India
  1. New Study Suggests Uranus and Neptune May Contain More Rock Than Ice
  2. Forza Horizon 6 Launch: Release Timings, Price, Ratings and Everything You Need to Know
  3. Apple in Talks to Upgrade 2028 iPhone With More Advanced Quad-Curved OLED Display: Report
  4. Moto G37 Power, Moto G37 India Launch Date Announced, Key Features Revealed
  5. Dell Refreshes Alienware 15 Laptop With Up to GeForce RTX 5060 GPU; New Dell 14S and Dell 16S Models Announced
  6. Law Firm Fenwick & West Sued Over Alleged Role in FTX Collapse
  7. HMD Vibe 2 5G Price in India and Key Specifications Surface Online a Week Ahead of Launch
  8. New Leak Suggests GTA 6 Pre-Orders Could Begin on May 18, Third Trailer Coming Next Week
  9. Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant
  10. Android 17 to Introduce New OS Verification Tool to Curb Distribution of Unofficial Versions
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.