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Apple Event 2025 LIVE: Apple's iPhone 17 Air Could Steal the Limelight, New Apple Watch Models and AirPods Pro 3 Expected

Apple is expected to launch four iPhone 17 series models, three Apple Watch models, and the next-gen AirPods Pro 3 at its 'Awe Dropping' event tonight.

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Written by David Delima, Shaurya Tomer | Updated: 9 September 2025 22:06 IST
Highlights
  • Apple could launch the iPhone 17 series at its 'Awe Dropping' event
  • The company could also announce the release dates for macOS 26, iOS 26
  • Apple is expected to unveil a new, thin iPhone 17 Air model this year

Apple September 2025 Event LIVE Updates: iPhone 17, Apple Watch Series 11 and more might launch today

Photo Credit: Apple

Sep 09, 2025 22:06 IST

Apple Event 2025 LIVE: iPhone 17 Launch Could Spell the End for These Products


With less than 30 minutes to go, the excitement for the iPhone 17 launch is at a yearly high. However, its not all sunshine and rainbows, since the event could mark the end for several Apple products that have been popular among consumers.

For starters, Apple tends to discontinue iPhone models that are a generation older. Thus, the iPhone 15 and iPhone 15 Plus are likely to be taken off the shelves once the ‘Awe Dropping' event concludes. The ‘Awe Dropping' event could also spell the end for the iPhone 16 Pro and iPhone 16 Pro Max, replaced by the purported iPhone 17 Pro and iPhone 17 Pro Max, respectively.

Sep 09, 2025 21:54 IST

Apple Event 2025 LIVE: Could AirTag 2 Be a Surprise Announcement?


The AirTag is one of the very few products in Apple's device portfolio that has not been updated in a long time. Since its debut in 2021, only a handful of new features have been added with software updates. However, AirTag 2 could be one of the surprise products that Apple announces during today’s event.

Since the Bluetooth tracker is an iPhone accessory, it would make a lot of sense for the Cupertino-based tech giant to announce it alongside the rumoured TechWoven cases.

Sep 09, 2025 21:44 IST

Apple Event 2025 LIVE: iPhone 17 Launch Less Than an Hour Away


With less than an hour to go, we are once again reminding you of when the Apple event kicks off. The keynote address by CEO Tim Cook begins at 10am PT, or 10:30pm IST for viewers in India. 

The 'Awe Dropping' event is set to be livestreamed on Apple's website and its YouTube channel. You can also catch the developments live on the Apple TV app, which is available on Apple and Android devices including smartphones, tablets, and smart TVs.
Sep 09, 2025 21:28 IST

iPhone 17 Launch LIVE: What Does Apple's Launch Event Logo Mean?


We've covered pretty much every rumour about the upcoming iPhone 17 series that there is. But did you know that event Apple's launch event logo hides easter eggs? According to Bloomberg's Mark Gurman, the orange in the Apple logo represents the colour option of the upcoming iPhone 17 Pro models, and similarly, the light blue for the iPhone 17 Air. 

Meanwhile, the ‘Awe Dropping' is a play on the phrase “Jaw Dropping”, again representing the thin and light form factor for the iPhone 17 Air. 

Leave it to Apple for hiding information behind a thing as simple as a logo!

Sep 09, 2025 21:08 IST

iPhone 17 Launch LIVE: Apple's New TechWoven Cases


Apple is likely to unveil a new TechWoven case as a MagSafe accessory for the entire iPhone 17 lineup. It is expected to be built from sustainable materials, similar to the company's FineWoven cases for the iPhone 15, but without all of the durability issues that surrounded it. The new case could be offered in five colour options - Black, Brown, Blue, Green, and Purple.

TechWoven cases for the iPhone 17 series are expected to have two lanyard holes on each side, along with a non-slip, fabric-like texture for a better grip.
Sep 09, 2025 20:58 IST

Apple Event 2025 LIVE: Improved Selfie Camera for All iPhone 17 Models


The iPhone 17 Pro and iPhone 17 Pro Max, along with the standard and Air models, are widely believed to feature a new selfie camera with an upgraded megapixel count. It might be a 24-megapixel sensor --- a significant upgrade over the 12-megapixel front-facing camera that has been on all iPhone models in recent years.

In theory, this sensor could allow for more cropping-in, without losing detail or hampering image quality.
Sep 09, 2025 20:48 IST

iPhone 17 Launch LIVE: Apple’s New iPhone Accessory


If rumours are to be believed, Apple is developing a new Crossbody Strap accessory for the iPhone 17 cases. It would function as a way for users to carry the phone across the body. It reportedly features a magnetic system with a flexible metal core that runs along the length of the strap, making it magnetic in its entirety.

Users may also be able to personalise their iPhone 17 cases, with a variety of styles and a range of colours for the Crossbody Strap on offer.

Sep 09, 2025 20:38 IST

Apple Event 2025 LIVE: Satellite Connectivity on Apple Watch Ultra 3


While Apple Watch Series 11, Watch SE 3, and Watch Ultra 3 are all expected to arrive as the latest additions in the company’s smartwatch lineup, the latter is said to have one exclusive feature — satellite connectivity.

As per leaks, it will enable Emergency SOS calls on the Apple Watch Ultra 3 when there is no cellular or Wi-Fi connectivity.

Sep 09, 2025 20:27 IST

Apple Event 2025 LIVE: No Apple Emoji on X


In recent years, branded likes on X (formerly Twitter) have been used by Apple on the day of its annual hardware event as a way to engage more people on social media. However, there are multiple posts on the microblogging platform, which suggest that Apple may have skipped out on it for the iPhone 17 launch.

No specialised animation appears even when the appropriate hashtags are used.
Sep 09, 2025 20:18 IST

Apple Event 2025 LIVE: Could Vision Pro 2 Make an Appearance?


The Apple Vision Pro 2 has been rumoured for some time now. The first-generation model was announced in 2023 but was largely aimed at developers and not the general public. While there are credible reports that indicate a 2025 launch for the Apple Vision Pro 2, we do not expect to see it at the Apple event today.

Instead, the company may host a separate event for it.
Sep 09, 2025 20:08 IST

Apple Event 2025 LIVE: iPhone 17 Air or iPhone Air?


With just a few hours to go, everything about Apple’s upcoming iPhone 17 series seemed definite, until a last-minute leak out of China. An alleged warranty leaflet of the iPhone 17 Air surfaced on social media, and it indicates that it may not launch as iPhone 17 Air at all. 

Instead, the tech giant’s upcoming ultra-slim iPhone could simply be known as… iPhone Air.
Sep 09, 2025 19:58 IST

iPhone 17 Launch LIVE: AirPods Pro (3rd Generation) May Be Available for Purchase Today


A last-minute rumour indicates that the AirPods Pro (3rd Generation), which are expected to be unveiled today, may be immediately available for purchase. Apple is said to be planning instant availability of minor accessories, along with its third-generation flagship TWS earbuds. 
Sep 09, 2025 19:48 IST

iPhone 17 Launch LIVE: Apple Store Goes Down

As is customary, the Apple Store has been temporarily pulled down, in anticipation of all of the new products that are set to be announced at the 'Awe Dropping' event. iPhone 17 series, Apple Watch SE 11, and AirPods Pro (3rd Generation) are expected to be just some of the new additions to the tech giant's lineup this year.

Sep 09, 2025 19:39 IST

Apple Event 2025 LIVE: CEO Tim Cook Shares Snapshot of Apple Park

Ahead of the 'Awe Dropping' event today, CEO Tim Cook shared an image of the Apple Park at dawn, on X (formerly Twitter). "Days like today are some of the most exciting moments at Apple," the post read.

Sep 09, 2025 19:28 IST

iPhone 17 Launch LIVE: New AI Features on the Cards


The iPhone 17 series is expected to ship with Apple’s new iOS 26, which means new features are inbound. iOS 26 is expected to bring Live Translation for Messages. A Messages poll suggestion feature is also expected to be added. Additionally, Apple is also adding a natural language search feature in the Messages app, which allows users to find messages, photos, and URLs.

Sep 09, 2025 19:18 IST

Apple Event 2025 LIVE: What Makes iPhone 17 Air Different?


The iPhone 17 Air is rumoured to compete with the Samsung Galaxy S25 Edge as one of the slimmest smartphones in the market. As per reports, the Apple handset could measure 5.5mm in thickness at its thinnest point, potentially making it the thinnest iPhone model to date. 

For context, the Samsung Galaxy S25 Edge comes in 5.8mm, which potentially gives Apple’s iPhone an advantage.

Sep 09, 2025 19:18 IST

Apple Event 2025 LIVE: iPhone 17 Air Could Steal the Limelight at Apple’s Launch Event

While Apple is expected to unveil four new iPhone models at its upcoming launch event, only one is expected to truly stand out. That’s the rumoured iPhone 17 Air, which is expected to succeed (and replace) the iPhone 16 Plus model from 2024. The iPhone 17 Air isn’t a flagship smartphone, at least compared to the iPhone 17 Pro and iPhone 17 Pro Max, but it could be Apple’s slimmest-ever smartphone.

Here’s what you need to know about Apple’s iPhone 17 Air model
Sep 09, 2025 18:23 IST

iPhone 17 Launch LIVE: Nearly Four Hours Until Apple’s ‘Awe Dropping’ Launch Event Begins

In about four hours, Apple is expected to unveil the iPhone 17 series of smartphones, alongside the AirPods Pro 3 and the new Apple Watch Ultra 3, Watch SE 3, and Watch Series 11. If you haven’t been keeping track of all the possible announcements today, we’ve got a handy guide to the launch event with everything we know (so far) about Apple’s upcoming products.


Sep 09, 2025 17:42 IST

Apple Event 2025 LIVE: iPhone 17 Series Could Become eSIM Only in More Markets


All models in the iPhone 17 series could become eSIM-only in several international markets, according to reports. Apple has reportedly mandated retail employees to undergo a training course related to iPhone models with eSIM support. The requirement has reportedly been made at Apple Authorised Resellers in the EU, which includes countries such as France, Germany, Italy, Spain, and the Netherlands.

This move is likely an indication of the iPhone 17 series going SIM-less in more markets. Read on to find out more about the iPhone 17's eSIM compatibility
Sep 09, 2025 16:57 IST

Apple Event 2025 LIVE: When Will iPhone 17 Pre-Orders Begin?


Traditionally, iPhone pre-orders begin on the Friday after the launch event, with shipping scheduled for a week later. Based on this pattern, multiple users on X (formerly Twitter) state that the pre-orders for the iPhone 17, iPhone 17 Air (Slim), iPhone 17 Pro, and iPhone 17 Pro Max may begin on September 12. The sales of new devices are said to start on September 19. 

Sep 09, 2025 16:08 IST

iPhone 17 Launch LIVE: Apple Could Hike the Price of the iPhone 17 Pro Model

Customers might end up paying the same price for the iPhone 17 and iPhone 17 Pro Max as their predecessors, but the cost of the iPhone 17 Pro model is expected to be higher than the iPhone 16 Pro model, according to recent reports. It’s currently unclear whether Apple’s anticipated price hike will also be accompanied by an upgrade to the base storage configuration, which starts at 128GB on the iPhone 16 Pro.

Read on to find out the anticipated pricing of the iPhone 17 Pro before the launch event

Sep 09, 2025 15:29 IST

Apple Event 2025 LIVE: iPhone 17 Series Could Outsell iPhone 16 Models


According to analysts at a market intelligence firm, shipments of the iPhone 17 models are expected to increase by 3.5 percent compared to the iPhone 16 series. While the overall demand may be tempered due to global economic conditions and potentially higher prices, the top-end iPhone 17 Pro and iPhone 17 Pro Max are expected to drive sales once again.

The demand for the iPhone 17 lineup is likely to driven by the Pro models, featuring a new design, performance enhancements, improved thermal management, and enhanced imaging capabilities. 

Sep 09, 2025 14:30 IST

iPhone 17 Launch LIVE: When Will Apple Release iOS 26 and macOS 26?

Apple rolled out developer and public beta versions of iOS 26, macOS Tahoe (macOS 26), iPadOS 26, tvOS 26, visionOS 26, and watchOS 26 after unveiling a new Liquid Glass design at WWDC 2025. These operating system updates will roll out to eligible devices in the coming days, while the iPhone 17 series and new Apple Watch models will ship with them out-of-the-box.

Here are all the changes Apple introduced with iOS 26 beta 9 earlier this month

Sep 09, 2025 13:50 IST

Apple Event 2025 LIVE: Biggest Leaks Around iPhone 17, New Apple Watch Models, and More

During this year's event, we expect the tech giant to introduce the iPhone 17 series, Apple Watch Series 11, and AirPods Pro 3. However, that is just the tip of the iceberg, and more showcases could be on the cards. While details officially remain under wraps, the rumour mill has been churning out leaks rapidly in recent weeks.

Sep 09, 2025 13:30 IST

iPhone 17 Launch LIVE: Five Major iPhone 17 Pro Hardware Upgrades

The iPhone 17 Pro and iPhone 17 Pro Max will be the most expensive phones to be announced at Apple’s upcoming launch event, if the company’s previous models are any indication. These handsets are expected to come with powerful new upgrades, including a new upgraded telephoto camera with up to 8x optical zoom. The iPhone 17 Pro Max might also feature the biggest battery on an iPhone to date.

Read on for more details about the anticipated iPhone 17 Pro hardware improvements

Sep 09, 2025 13:04 IST

Apple Event 2025 LIVE: Telephoto Camera Upgrade on iPhone 17 Pro Models


A recent rumour coming out of South Korea indicates that the Pro models in Apple's iPhone 17 lineup will feature up to 8X optical zoom, a big upgrade compared to the 5X sensor on the current models. It is expected to get bumped up to 48 megapixels, making the iPhone 17 Pro and iPhone 17 Pro Max the first iPhone models to feature triple 48-megapixel sensors.



 

Apple Event 2025 LIVE 2025: Apple's next hardware launch is just around the corner, and the company's next generation smartphones, truly wireless stereo (TWS) headsets, and smartwatches are expected to break cover at its 'Awe Dropping' event. This year, Apple is expected to unveil the iPhone 17 series, as well as the AirPods Pro 3 and three new Apple Watch models. We're also expecting to hear about the release dates for Apple's next versions of its operating systems, including iOS 26 and macOS Tahoe. The company typically streams all of its launch events via its YouTube channel and website, and you can tune in when it begins tonight.

The rumoured iPhone 17 Air is the most noteworthy device expected to arrive at Apple's 'Awe Dropping' launch event 2025. As Apple's slimmest smartphone to date, it is said to measure only 5.5mm thick, and it has a single 48-megapixel rear camera. The company isn't expected to launch a iPhone 17 Plus model this year, which means that the iPhone 16 Plus is likely to be the last non-Pro model with a large display — at least until next year.

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Apple is also expected to launch its third-generation premium TWS headset, the AirPods Pro 3, at the hardware launch event. The Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 are all tipped to debut one, two, and three years after their predecessors were launched, respectively.

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We can also expect Apple to announce when it plans to roll out iOS 26, macOS 26 (macOS Tahoe), iPadOS 26, watchOS 26, tvOS 26, and visionOS 26 to eligible devices. These operating systems have been available to beta testers for several months, and they're expected to make their way to the public a week after the launch event.

You can keep track of every announcement Apple makes during its launch event by staying tuned to this page, where we'll keep posting the latest updates about Apple's new devices. You can also follow Gadgets 360's accounts on Instagram, WhatsAppX, and YouTube where we'll post additional information during and after Apple's 'Awe Dropping' launch event.

 
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Massive screen size
  • Brilliant display
  • Performance beast
  • Camera Control is a boon
  • Fantastic battery life
  • Bad
  • Big phone for one-hand use
  • Expensive
  • No Apple Intelligence at launch
  • Slow-wired charging support
 
KEY SPECS
Display 6.90-inch
Processor Apple A18 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 48-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 18
Resolution 1320x2868 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Stunning display
  • Solid build quality and lovely colour options
  • Battery life is bonkers on this one
  • Excellent for gaming and performance (in general)
  • Improved cameras
  • Bad
  • Still offers a 60Hz refresh rate and misses out on AOD (always-on display)
  • No fast charging
  • Comes with USB 2
  • No Apple Intelligence features out of the box
 
KEY SPECS
Display 6.70-inch
Processor Apple A18
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
OS iOS 18
Resolution 1290x2796 pixels
NEWS

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

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