Apple Supplier Cirrus Logic’s Shares Fall 12 Percent After Kuo Says iPhone 15 Will Drop Solid-State Buttons

Analyst Ming-Chi Kuo said in a blog post that Apple had decided to abandon the design shift.

Advertisement
By Reuters | Updated: 13 April 2023 18:02 IST
Highlights
  • Kuo said iPhone 15 series was in EVT stage
  • Supplier AAC Technologies also affected by Apple decision
  • Solid-state buttons were rumoured to be featured in iPhone 15 Pro models

Apple's upcoming iPhone models are now tipped to sport normal volume buttons

Photo Credit: Apple

Shares of Apple supplier Cirrus Logic tumbled about 12 percent after a renowned analyst said the iPhone maker will abandon the solid-state button design for premium variants of its iPhone 15 series of smartphones.

Amid speculation Apple would use a button format that remains static, TF International Securities analyst Ming-Chi Kuo, known for his accurate predictions related to Apple's product launches, said in a blog post the company decided to abandon the design shift.

"Investors had anticipated that the new solid-state button design would increase suppliers' revenues and profits," Kuo said.

Advertisement

Kuo said the iPhone 15 Pro smartphones were in the Engineering Validation and Testing (EVT) stage and Apple had the room to modify its design, adding the decision was also unfavorable for another supplier Hong Kong-listed AAC Technologies Holdings.

Advertisement

Shares of integrated circuit maker Cirrus Logic have hit their lowest in over two months and are set for their worst day in about two years.

Kuo added that removing solid-state buttons "should have a limited impact on the mass production schedule and shipments for Pro models."

Advertisement

Last week, Wedbush Securities analyst Daniel Ives said in a note that iPhone demand, particularly in China, has seen a clear uptick in Apple's second quarter "with a strong month of March, and is music to the ears of investors."

Apple and AAC Technologies did not immediately respond to Reuters' requests for comment. Cirrus Logic declined to comment.

Advertisement

© Thomson Reuters 2023


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Advertisement

Related Stories

Popular Mobile Brands
  1. Dhurandhar Reportedly Set for OTT Release on Netflix: Details
  2. Land of Sin on Netflix: Know About Krista Kosonen-Starring Crime Thriller
  3. Ancient Comet Explosion May Have Wiped Out North American Mammoths
  1. Hubble Data Reveals Previously Invisible ‘Gas Spur’ Spilling From Galaxy NGC 4388’s Core
  2. Dhurandhar Reportedly Set for OTT Release: What You Need to Know About Aditya Dhar’s Spy Thriller
  3. Follow My Voice Now Available on Prime Video: What You Need to Know About Ariana Godoy’s Novel Adaptation
  4. Rare ‘Double’ Lightning Phenomena With Massive Red Rings Light Up the Alps
  5. Land of Sin Now Streaming on Netflix: All You Need to Know About This Gripping Nordic Noir
  6. NASA James Webb Telescope Reveals ‘Jekyll and Hyde’ Star System Hiding a Supermassive Black Hole
  7. Hui Gumm Yaadein: Ek Doctor, Do Zindagiyaan Coming to OTT: When, Where to Watch Medical Drama Online?
  8. 2026 Could Be the Best Year for Northern Lights; Why Post-Solar Maximum Storms Are Set to Surge
  9. MasterChef India Season 9 Streams This Week on Sony LIV: Vikas Khanna, Ranveer Brar, and Kunal Kapur Return
  10. 13,000-Year-Old Cosmic Airburst Triggered ‘Impact Winter’ and Mass Extinction, Research Suggests
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.