Qualcomm Partners With Croma to Launch First Snapdragon Experience Zone in India

Customers can interact with Snapdragon-powered devices, get a hands-on experience and also seek expert advice from the staff.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 24 February 2025 09:45 IST

Qualcomm Partners With Croma to Launch First Snapdragon Experience Zone in India

Photo Credit: X/Snapdragon India

The Snapdragon Experience Zone showcases devices powered by Qualcomm chips

Highlights

Snapdragon Experience Zone is located at a Croma Store in Juhu, Mumbai
Visitors can experience Snapdragon-powered devices and AI features
More Experience Zones are said to be launched across India soon

Qualcomm recently announced the launch of its first-ever Snapdragon Experience Zone in India in partnership with Croma, a leading consumer electronics retail chain. Located at Croma Store in Juhu, Mumbai, it is part of the company's wider plans of introducing more Snapdragon Experience Zones across the country. With this collaboration, visitors can experience showcased devices powered by Snapdragon SoCs and get a demonstration of their capabilities, including those powered by artificial intelligence (AI).

Croma's Snapdragon Experience Zone

As per the company, the Snapdragon Experience Zone showcases ecosystem products such as smartphones, PCs, wearables, and audio products powered by Qualcomm's processors. The store includes staff that have been trained to provide demonstrations of the chip's capabilities, including their on-device AI prowess.

Customers can interact with these devices, get a hands-on experience and also seek expert advice from the staff.

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At launch, Savi Soin, President of Qualcomm India said, “This initiative allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem.”

The company has confirmed that it plans to launch more Experience Zones in India soon although plans about their proposed locations remain unknown. Notably, this announcement comes prior to the launch of the Snapdragon X CPUs in India today (February 24) in partnership with Asus at an event held in New Delhi.

Similar to their global counterparts, the Snapdragon X CPUs are likely to offer support for AI features, leveraging a dedicated neural processing unit (NPU). The platform is expected to be scalable across a wide range of thermal designs and form factors.

The company expects its new platform to power laptops priced under $600 (roughly Rs. 51,400) globally, and a similar strategy could also be adopted for the Indian markets. The event has been labelled “AI PCs for Everyone”, which suggests that the new processors could be targeted towards offering AI performance at an affordable price tag.

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Further reading: Snapdragon, Snapdragon Experience Zone, Qualcomm, Qualcomm India

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More