After announcing new tools for media partners that enabled them to track conversations related to trending topics, hashtags, and embedded posts in the US, Facebook has now extended the program to 10 new media partners in eight countries including India.
According to a
report by the Wall Street Journal, Facebook has partnered the STAR network in India, TF1 in France, Channel 4 in the UK, ARD in Germany, and Esporte Interativo in Brazil.
Facebook has
announced that these partners will be able to highlight public posts of real-time activity on Facebook about topics related to their shows, and measure the engagement around keywords from their programs. It added that since Facebook is a platform based on real identity, media partners can also understand the basic demographics and location of the people that are posting this content, in an anonymised and aggregated format.
Not to be left behind Twitter, which is gaining ground as a major second screen platform for media organisations,
Facebook had launched two new tools - Keyword Insights API and Public Feed API, in beta.
The tools essentially provide media organisations the ability to integrate Facebook conversations into broadcasts or coverage by displaying public posts of real-time activity about a given topic. Media partners will also be able to use the tools to show the number of Facebook posts that mention a specific word over a period of time, complete with a demographic breakdown of the people talking about that topic, making Facebook a source for data through its hashtags, embedded posts and trending topics products. It would allow broadcasters and advertisers to target a particular set of viewers.
It's worth pointing out that the Public Feed API displays a real-time feed of only public posts for a specific word. The API fetches only public posts from Pages and Profiles of users with 'Follow' turned on, ensuring privacy of users.