Twitter Blue to Relaunch With 1080p Video Uploads, Blue Checkmark; Apple Users to Pay $11

Twitter previously relaunched Twitter Blue early in November before pausing it as fake accounts impersonating brands mushroomed on the platform.

By Reuters | Updated: 12 December 2022 10:16 IST

Photo Credit: Twitter

Elon Musk acquired Twitter for $44 billion in November.

Highlights

Twitter Blue had initially launched in November
Twitter CEO Elon Musk recently met Apple chief Tim Cook
Twitter Blue subscription will cost more to Apple users

Twitter Inc will relaunch a revamped version of its subscription service Twitter Blue on Monday at a higher price for Apple users, the company said in a tweet on Saturday.

The company said users could subscribe to the revamped service that will allow subscribers to edit tweets, upload 1080p videos and get a blue checkmark post account verification, for $8 (roughly Rs 660) per month through the Web but for $11 (roughly Rs 900) per month through Apple iOS.

Twitter did not explain why Apple users were being charged more than others on the Web but there have been media reports that the company was looking for ways to offset fees charged in the App Store.

Why Twitter Blue Pricing Could Be Lowered to $7 for Web Users

Twitter had initially launched Twitter Blue early in November before pausing it as fake accounts mushroomed. It was then scheduled to launch again on November 29 but was pushed back.

Elon Musk, who took Twitter private for $44 billion in November had in a series of tweets last month listed various grievances with Apple, including the 30% fee the iPhone maker charges software developers for in-app purchases.

The fee has drawn criticism and lawsuits from companies such as Epic Games, the maker of Fortnite, while attracting the scrutiny of regulators globally.

Twitter to Introduce New Ad Placement Controls to Lure Advertisers Back

The commission could weigh on Musk's attempts to boost subscription revenue at Twitter, in part to make up for the exodus of advertisers over content moderation concerns.

He had then accused Apple of threatening to block Twitter from its app store and also said that the iPhone maker had stopped advertising on the social media platform.

However, after a subsequent meeting with Apple chief executive Tim Cook, he tweeted that the misunderstanding about Twitter being removed from Apple's App Store was resolved.

Both Twitter and Apple did not respond to Reuters request for comments.

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