Twitter Makes It Easier for Consumers, Brands to Interact With Direct Messages

Micro-blogging website Twitter has launched new feature that is making it easier for businesses to directly receive messages from customers and address their problems.

Twitter in blog post Friday said, "A business can now add a deep link to their Tweets that automatically displays a call to action button, which allows the customer to send the business a Direct Message, quickly and easily."

It added, "We've already started to see brands like Kaiser Permanente and Hyatt start to use this feature in order to create a better experience for their customers. In India, companies like Kotak Mahindra Bank and Reliance Communications will be among the first in Asia to use this feature to create a better experience for their customers."

Twitter is rolling out another initiative "Customer Feedback", to be available in the coming weeks, that will enable companies collect opinions from the users on the micro-blogging site after customer service conversations.

In its blog post, Twitter added, "Starting today, all businesses Tweeting around the world can start adding Direct Message deep links to their Tweets. Customer Feedback will begin rolling out to select brands over the next few weeks."

Twitter is aiming to take itself to a new level amid an existential crisis. Recently, the micro-blogging website brought video support to Direct Messages to bring the service up to speed with competitors like Facebook Messenger. Twitter rolled out this feature globally to iOS and Android smartphones.

Written with inputs from IANS