Adobe Reportedly Paying for Videos to Train a New Text-to-Video AI Model

As per the report, Adobe is paying on average $2.62 for every minute of submitted video to train its AI model.

Written by Akash Dutta, Edited by Siddharth Suvarna | Updated: 12 April 2024 12:45 IST

Adobe Reportedly Paying for Videos to Train a New Text-to-Video AI Model

Photo Credit: Unsplash/Szabo Viktor

Reportedly, Adobe has requested more than 100 short videos for AI training purposes

Highlights

Adobe has reportedly commissioned photographers and artists to get data
This data is said to be supplementary to its own library of data
Recently, Adobe unveiled an AI music-generation tool

Adobe is reportedly working on building an artificial intelligence (AI)-powered text-to-video generation model. To train its AI model, the company is said to be purchasing videos from photographers and artists. This data will be used in addition to the platform's existing library of stock images and videos. Interestingly, the software giant is paying an average of $2.62 (roughly Rs. 220) for every minute of submitted videos. Notably, earlier this year, Adobe unveiled its Project Music GenAI Control, an AI music-generation tool which is still under development.

According to a report by Bloomberg, the company has offered its network of photographers and artists as much as $120 (roughly Rs. 10,000) to submit videos, which will then be used to train its AI video model. On the basis of documents seen by the publication, it added that the company has requested videos of “people engaged in everyday actions such as walking or expressing emotions including joy and anger”. It appears Adobe might use this data to train human expressions and natural motion through these procured videos.

Further, the report highlighted that the software giant has requested as many as 100 short clips of people expressing emotions and shots of human anatomy such as feet, hands, or eyes. It also has asked for videos where people are “interacting with objects” such as smartphones and gym equipment.

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The documents seen by the publication also warn the collaborators to not submit copyrighted material, nudity or any other offensive content. The payout for this task on average is $2.62 but the report states that some submitters could also be paid as high as $7.25 (roughly Rs. 600) for a minute of submitted video.

The development also highlights the increased costs companies are now incurring for procuring data to train their AI model as the publicly available data sources are being used up. While some tech companies have resorted to ethically procuring the data, others have been accused of stealing copyrighted data from social media platforms. A recent report claimed that OpenAI used more than a million hours of transcribed data from YouTube videos to train GPT-4.

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Further reading: Adobe, Artificial Intelligence, AI, AI video generator

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More