Google Expands Its AI-Powered Virtual Apparel Try On Tool to India

Google's virtual try on feature, an artificial intelligence (AI)-powered tool that allows users to see how they would look in an outfit, is finally coming to India. The Mountain View-based tech giant announced the expansion of the feature on Wednesday, highlighting that the users in the country can now find a new “try it on” icon across Google. Tapping the button will let them access the tool and see if they would prefer the look or not, before making a purchase. Notably, it is part of the company's Shopping Graph offering.

Google's Virtual Try On Comes to India

In a blog post, the tech giant announced that the AI-powered shopping feature, which was first announced at Google I/O in May, and was released to select users in July, is finally coming to Indian users. 

The company says the feature will let users try on billions of apparel items that are listed on its Shopping Graph. It can be accessed via AI Mode, Google Shopping, product results on Google Images, and anywhere else these listings appear.

To access the feature, Indian users can now be on the lookout for these apparel listings and find the “try it on” button. Tapping it opens the tool, where the user will have to upload an image of themselves. After that, the underlying large language model will automatically show the outfit on the user to let them understand how it would feel after the purchase.

Speaking of the AI model, Google says the feature is powered by a custom fashion-based image generation model that understand the human anatomy and how different types of fabric, such as cotton, wool, polyester, and others, folds, stretches, and drapes on different shaped bodies. Notably, the tool will also allow users to scroll through other looks they have tried in the past, save the ones they like, and even share it with others via messaging and social media apps.

Separately, Google is also planning to upgrade the user experience of the Gemini app. The company's Group Product Manager, Logan Kilpatrick, said that the tech giant has invested heavily to improve the app, and the newer design would cleaner and clutter-free.